Wholesale Marketing Manager

About Us:

Founded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well-being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of the Mediterranean diet. The company focuses on enhancing life quality, social connections, and environmental respect through its products. Supported by over 1,600 employees, Venchi operates more than 180 stores in over 70 countries, with headquarters in Milan, a factory in Cuneo and 4 regional offices in Hong Kong, Shanghai, New York, and Beijing. Join us at Venchi and be part of a story that celebrates moments of cheerfulness with indulgent products crafted for your well-being.

Your Mission :

We are looking for a highly motivated Wholesale Marketing Manager to join our HQ based in Milan! Reporting to the Global Senior Trade Marketing Manager, you will play a crucial role in enhancing our brand presence in the Wholesale and Travel Retail channels, with a global scope. This role will serve as a key hub in coordinating and executing brand activations and initiatives, being the main point of contact for the Wholesale Team for channel marketing needs.

Key Responsibilities :

• Design and implement a proper channel marketing strategy tailored to wholesale sub-channels (Key Accounts, Distributors, Travel Retail, Franchising, Traditional) to increase sales, product visibility, market share.
• Scout, manage and collaborate with external agencies to design dedicated displays and tools for Wholesale and Travel Retail, ensuring alignment with brand identity.
• Own the Wholesale Catalogue project multi-functional creation and lead the process of sharing with Customers, in alignment with Wholesale Team.
• Adapt visual merchandising guidelines based on product assortments, working closely with Marketing and Sales Teams to ensure consistency, through planogram management for key accounts and prioritary activations.
• Supervise and project-manage the most relevant fairs and events for the Wholesale and Travel Retail business, to ensure global consistency in Venchi’s presence.
• Oversee the execution of pop-ups and special activations, aimed to drive sales and visibility in high traffic locations.
• Analyze Wholesale channel performance, identify opportunities for growth, and optimize channel-specific marketing tactics.
• Create a comprehensive activation plan, aligned with Global Marketing guidelines, incorporating in-store experiences and promotional guidelines.
• Continuously monitor market trends, competitor activities, and emerging technologies to identify new opportunities and maintain the brand’s competitive edge in Wholesale and Travel Retail channels.

The Ideal Candidate :

• Minimum 5 years of experience in Trade Marketing, with a proven track record in channel marketing management, and creating best practices for Wholesale channels.
• Strong expertise in Wholesale channels and in-depth understanding of their unique dynamics.
• Effective communicator, skilled at engaging stakeholders at all levels to clearly articulate Venchi's strategic vision.
• Commercially astute, with the ability to assess market trends, identify trade opportunities, and translate insights into actionable plans.
• Project management driven and experienced in collaborating with external agencies to achieve business goals.
• Based in Milan and experienced in working on a Global scale.
• Fluent in English, with additional language skills considered an advantage.
• … and of course a chocolate and gelato lover!

What We Offer:

• Celebrate Success: Annual results-based bonus, with the option to convert it into welfare benefits.
• Lifelong Learning: You'll benefit from dedicated training plans for the development of your soft skills.
• Flexibility and Balance: Benefit from flexible working hours and hybrid work options.
• Global Vision, Local Flavour: Join a passionate, creative team where innovation thrives. From our global HQ in the heart of the city, near our iconic stores, help bring the Venchi experience to life. Together, we craft excellence, from sourcing premium ingredients to delivering joyful moments worldwide.
• Exclusive Sweet Benefits: Enjoy a 30% discount in-store and 40% off our e-commerce platform. Plus, you will receive special gifts packed with Venchi’s finest chocolate. Benefit from tickets restaurant, access to two comprehensive welfare platforms, and additional private health insurance to enhance your personal well-being.

Join us at Venchi and help us bringing the Italian way of life and delicious flavours to every corner of the world!

We look forward to hearing from you!