VP - Sales Southern Europe

Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 550 employees, and rapid revenue growth (7x between 2021 and 2024). Agicap is part of the FT120, recognizing the most promising startups in France.

Agicap enables CEOs and finance teams of SMBs and Mid-Market companies to efficiently manage and forecast their cash flow, pay suppliers, and receive payments. Cash management is crucial, and Agicap aims to fundamentally reshape how companies handle this key aspect. Our goal is to become the global financial management solution for SMEs and Mid-Market companies worldwide.

Since inception, we have raised €145M from prestigious VC funds including AVP, Greenoaks, Partech, and BlackFin, with the latest funding round in November 2024.

This funding fuels our product innovation and supports significant team growth and international expansion across Europe. We believe our success stems from passionate, dedicated teams committed to fostering career development and growth.

We are continuously seeking talented individuals who pursue excellence and are eager to join our ambitious journey!

Our move into the mid-market segment has led to a new ideal customer profile (ICP) and a more structured sales approach, transitioning from transactional to value-based selling, with longer and more complex sales cycles, a shift in channel mix, and increased relevance of sales methodologies and processes.

Consequently, our Sales organization is becoming increasingly complex, involving:

• Three acquisition channels: Outbound, Inbound, and Partnerships
• Three products: Treasury, Accounts Payable, and Accounts Receivable
• Distinct prospect profiles and sales cycles between mid-market and smaller companies
• Multiple KPIs such as MRR, Cash in, and one-off revenues

About the role

We are looking for a leader to oversee our direct go-to-market efforts in Italy and Spain, scaling our inbound and outbound acquisition efforts for the mid-market segment and improving our closing rates. Reporting to the Chief Sales Officer, your responsibilities will include:

Go-to-market and Sales Strategy

• Define and execute sales strategies to support growth in Italy and Spain
• Identify and develop new growth opportunities in these markets, including new products and segments

Growth and Pipeline Generation

• Collaborate with marketing and partnerships to generate demos and improve closing rates
• Engage with key prospects to accelerate sales cycles, especially in complex deals

Sales Operations and Performance Management

• Monitor sales performance metrics and implement corrective actions as needed
• Standardize scripts, processes, tools, and routines to boost team productivity

Cross-Department Collaboration

• Work with Customer Success to ensure sales quality and smooth handovers
• Partner with Product to relay user feedback for product development

You will lead, mentor, and expand a team of approximately 30 members across Italy and Spain, currently composed of:

• 20-25 SDRs, including 4-5 Team Leads
• 5-10 Account Executives, including 2 Heads of

Candidate Profile

• Over 10 years of experience in B2B SaaS sales
• Experience in complex, non-transactional sales with ACVs exceeding €10k
• Proven success managing large outbound teams
• Track record of building high-performing sales teams
• Experience selling to financial departments (ERP, FP&A, TMS, etc.) is a plus
• Strong ownership and leadership skills
• Excellent management and business acumen
• Strategic, results-oriented mindset
• Fluent in Italian (native) and English
• Milan-based or willing to relocate, with hybrid work (minimum 4 days/week at the office)

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