Video Leader (media planning offline)

At dentsu we are looking for a Video Leader, to be employed in our Milan office.

Key Responsibilities

Strategic Campaign Leadership

• Develop and execute integrated TV and CTV planning strategies aligned with client objectives.
• Lead the planning and activation of video campaigns, ensuring effective delivery across cost, time, and quality dimensions.
• Analyze performance across platforms and apply strategic insights to exceed expectations and drive measurable results.

Media Assessment & Audit Supervision

• Supervise and manage the full process of media audits and assessments, ensuring alignment with industry standards and client KPIs.
• Collaborate with external auditors (e.g., Nielsen, Auditel) to validate delivery and performance metrics, and translate findings into actionable recommendations.
• Guarantee transparency and accountability across all campaign evaluations.

Team Enablement & Cross-Functional Collaboration

• Empower and support team members with deep knowledge of TV/CTV measurement, planning methodologies, and attribution models.
• Facilitate best-in-class execution by providing strategic guidance and access to key tools and resources.
• Work closely with internal departments and external partners to optimize workflow and campaign outcomes.

Client Partnership & Business Growth

• Act as a strategic advisor to clients, understanding their business needs and guiding them on effective video-first strategies.
• Deliver performance reports and actionable insights that turn data into growth opportunities.
• Identify and proactively address potential risks or gaps in media execution.

Innovation & Process Optimization

• Contribute to the evolution of TV+CTV strategies, keeping up with trends in addressable TV, streaming, targeting, and audience segmentation.
• Drive internal process improvements to enhance operational efficiency and media effectiveness.
• Optimize resource planning and team allocation for maximum impact on campaign delivery.

Requirements

• 5 - 6+ years of experience in video media planning and buying, with strong focus on linear TV and CTV ecosystems.
• Strong expertise in TV/CTV metrics, delivery models, and planning rules (e.g., GRPs, reach/frequency models, incremental reach).
• Proven experience managing media audits, assessment reports, and external validation processes.
• Advanced proficiency with media tools such as Kubik, AQX, Arianna, MCS.
• Solid analytical skills with the ability to interpret data and apply it strategically.
• Excellent communication and presentation skills in both English and Italian.

Location

Milan

Brand

Carat

Time Type

Full time

Contract Type

Permanent

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