Vice President Marketing

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VP Marketing at Instagrid

Instagrid is seeking a VP of Marketing to lead the development and execution of our marketing strategy. As pioneers in the emerging market of clean professional power stations, we have introduced a groundbreaking product to early customers and aim to expand globally. This role demands a strategic thinker and a hands-on leader with a proven record of execution, ready to drive brand strength and activate our marketing efforts to attract early majority customers and support exponential growth.

As the head of our marketing team and a key member of the Senior Management Team, you will be responsible for devising and implementing a comprehensive marketing strategy that fuels growth, enhances our brand, and drives our business worldwide.

Your Impact

• Define and execute marketing strategies and budgets to promote global B2B growth and brand awareness
• Manage marketing budgets and activities to ensure optimal resource allocation and ROI
• Collaborate across departments to ensure successful adoption of marketing plans
• Lead and develop a team of over 20 members, supported by agencies and external providers
• Scale efforts by experimenting with new channels, tactics, and strategies
• Bring over 15 years of marketing experience in B2B companies, including scale-up environments experiencing rapid growth
• Have a proven track record in developing and executing marketing strategies in key markets such as US, DACH, France, UK, and Benelux
• Experience in building and leading a multidisciplinary, international team
• Strong analytical skills for data-driven decision making
• Ability to develop, test, and optimize hypotheses quickly
• Thrives in a fast-growing, flat-hierarchy environment
• Enjoy working at the forefront of technological innovation
• Possess necessary tools such as a laptop and a smartphone (iPhone or Samsung)

About Instagrid

We create advanced portable power supplies that bring freedom to work anywhere. Our goal is to shape a future where technology and environmental responsibility coexist, making a lasting impact. Operating across Europe and the US with flexible work arrangements, we are committed to transitioning from combustion generators to cleaner alternatives, achieving fast, measurable results. Our journey has just begun.

At Instagrid, we value diversity and are committed to equal employment opportunities. We seek the best talent regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We foster a respectful team environment where everyone's opinions are valued.

We look forward to receiving your application!