Vice President, Go-to-market

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• Your day at NTT DATA

The Vice President, Go-to-Market (GTM) is a senior leadership role, responsible for developing and delivering compelling go-to-market strategies, establishing differentiated market positions, compelling positioning and messaging, and building demand and market awareness of the company’s market-leading solutions.

This role oversees a sales team and drives a collaborative and innovative team culture focused on strategic and operational excellence.

• What you'll be doing
• Key Responsibilities
• Defines the markets for products and solutions and drive the execution of the go-to-market strategy and deliver results aimed at achievement of customer adoption, client satisfaction and revenue growth objectives.
• Provides leadership, development and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and / or portfolio of products.
• Drives the consistent implementation of go-to-market strategies for product launches and marketing programs across customer segments at global, regional, and local levels.
• Ensures the implementation and execution of the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the GTM teams.
• Drives the translation of consumer needs into product requirements working with product management and development teams.
• Provides highly visible leadership and drive joint initiatives across teams such as product management, sales, channels, client services, operations and marketing.
• Drives product marketing integration with data, channel and product partners.
• Drives the execution of the marketing activities for a portfolio of complex products / services through their full life cycle.
• Develops and implements a process of go-to-market strategy and tactical execution for product launches, in collaboration with various functional areas.
• Develops and ensures the deployment of a GTM framework that provides a commercial blueprint for propositions launches.
• Drives and facilitates market research approach, methodology and integration of findings into product marketing department driving organization's go-to-market approach.
• Leads product marketing initiatives relative to industry analysts, thought leaders and influencers.
• Participates in regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances.
• Develops and manages the implementation of policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy.
• Supports senior leadership in developing and executing against long-term strategic plans.
• Knowledge and Attributes
• Strategic vision and solid execution skills.
• Substantial knowledge of the business and products and services offerings.
• Substantial knowledge of strategy development, market planning, scenario planning, and market modelling.
• A combination of visionary, strategic, and pragmatic skills, encompassing both strong strategic product marketing abilities and hands-on tactical involvement.
• Ability to develop process and implement go to market strategies through results-oriented integrated marketing programs and promotions.
• Responsive, professional persona; establishing relationships through demonstrated ability to build trust.
• Ability to lead and build collaborative teams through strong coaching and mentoring skills with a strong sense of accountability.
• Ability to conduct business with a high level of ethical standards and integrity.
• Demonstrated excellence in strategic and organizational planning, time management, and organizational skills.
• Substantial drive for results through solution-oriented decision-making and customer focus.
• Ability to manage expectations of customers with resourcefulness and composure.
• A “can do” solution-oriented and professional demeanor that allows you to respond strategically and thoughtfully while meeting the demands of a fast-paced work environment.
• Patience in driving change and navigating successfully within many functional areas of the business.
• Academic Qualifications and Certifications
• Bachelor's degree in business or marketing or a related field.
• Advanced degree such as an MBA is highly advantageous.
• Required Experience
• Substantial relevant product marketing experience with increasing responsibility of which a significant amount of this experience should include work in an IT services environment, with a successful track record of creating GTM strategies to maintain sustained competitive