Trends Manager

For the Global Marketing team of a client company, we are currently searching for a Trends Manager. La preghiamo di leggere attentamente la panoramica e i requisiti per questa opportunità di lavoro riportati di seguito. THE ROLE We are looking for a Trends Manager to bring cultural relevance and forward-thinking insights into the company and translate it into clear business and product direction. Your core mission will be to help us create the most outstanding experiences people love and want. This is not a traditional insights role. You are deeply plugged into social platforms, emerging subcultures, lifestyle shifts, and what's "cool" (and what's not). You understand how trends start, spread, and evolve—and how they translate into customer behavior and preferences. You see clearly how to use those trends to enrich our offer and take it to the next level. Your mission is to turn this understanding into actionable directions for product innovation, communication and go to market strategies. You will work closely with strategy and product teams to create products from the trends, include them in our offer and bring them to market. KEY RESPONSIBILITIES Cultural & social trend intelligence Continuously monitor social media platforms (TikTok, Instagram, YouTube, emerging channels) and digital ecosystemsIdentify earlysignals, viral patterns, and emerging culturaland lifestyle trendsTrack niche communities, subcultures, and evolving definitions of consumer goods, leisure, wellness, travel, and experiencesDevelop a strong point of view on what is gaining relevance—and what is losing it Customer & behavioral insight Translate trends into deep understanding of customer motivations, needs, and behaviorsIdentify how trends influencedecision-making, expectations, and purchase driversCombine qualitative cultural insight with data and performance signalsBuild a clear view of evolving customersegments and mindsets From trends tobusiness direction Translate trends into clear, actionable recommendations for product, offer, and marketingDefine innovation directions based on emerging behaviors and unmet needsIdentify white spaces and new opportunities for the companyEnsure trends actively influence decision-making—not just inspire it Product, marketing & go-to-market influence Work closely with strategy, product, and partnerships teams to shape innovation pipelinesCollaborate with communication teams to translate trends into go-to-market strategies and executionsSupport content and brand teams with culturally relevant directionsEnsure trends are visible and applied in campaigns, content, and market executions Knowledge sharing & activation Create clear,inspiring, and actionable trend outputs (reports,frameworks, playbooks)Educate teams on social xrdztoy trends,cultural shifts, and customer evolutionBuild a culture of curiosityand external awarenessacross HQ and local teams Skills & Experience 5–6+ years of experiencein trends, insights,strategy, or innovation rolesDeep understanding of social media platforms, digital culture, and content ecosystemsStrong awareness of lifestyle trends, subcultures, and emerging consumer behaviorsProven ability to translate trends into product, marketing, or business recommendationsStrong storytelling and synthesis skills (from messy signals to clear direction)Experience in consumer brands, retail, lifestyle, travel is a plusCulturally curious and always "plugged in"Strong instinct for what resonates vs. what doesn'tAction-oriented and business-mindedComfortable influencing across teams without direct ownership Location: Italy Rif SR56364 #J-18808-Ljbffr