Trade Marketing Specialist

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever makes a real impact on the world. We work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and we believe that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

Trade Marketing Specialist – Role Overview

We are looking for a Trade Marketing Specialist to join our team and help drive growth and execution excellence. You’ll be part of a team that believes in doing work that matters — for people and the planet.

Key Responsibilities

• Develop and execute trade marketing strategies, in line with brand and business priorities.
• Analyze sell‑in and sell‑out data.
• Translate brand positioning into effective in‑store activation, promotional plans and visibility initiatives.
• Lead development of customer‑specific plans, collaborating closely with Sales, Marketing and Supply Chain.
• Analyze market, shopper, and performance data to identify insights and optimize trade investments.
• Manage end‑to‑end execution of promotions, launches, and activation campaigns.
• Monitor KPIs, ROI, and post‑promotion performance, providing actionable recommendations.

Required Qualifications

• 3 years of experience in Trade Marketing, Category Management, or Sales within FMCG.
• Degree in economics (preferred).
• Strong understanding of retail dynamics, promotions and shopper marketing.
• Analytical mindset with the ability to turn data into clear actions.
• Data‑driven mindset.
• Fluent in English (additional languages are a plus).

Preferred Qualifications

• Passion for food brands and consumer‑centric thinking.
• Solid project‑management skills and ability to manage multiple stakeholders.

Work Conditions & Location

• Hybrid – Rome, Italy.
• Permanent contract – Full‑time.

Equal Employment Opportunity Statement

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.