Trade Marketing Specialist

Job Description

Position : Trade Marketing Expert (Italy

)
Position Reports t o: Senior Trade & Marketing Manager – Southern Euro

pe
Locati on: Milan, It

aly
Indus try: FMCG – Healthcare / Be

auty
Role P

urposeThe Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy ch

annel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out perfo

rmance.
Key Responsi

bilities
Distributor & Channel Partnership (Co

• re Focus)Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and
• executionSupport and guide distributor sales teams with trade marketing expertise
• and toolsCo-develop and implement customer and pharmacy activat
• ion plansEnsure excellent execution across the pharma/pharmacy channel and key
• accountsMonitor distributor performance and propose corrective actions whe

re needed
Trade Marketing &

• ActivationDevelop and deploy trade marketing plans adapted to the distrib
• utor modelLead in-store activations, POS materials, and visibility i
• nitiativesCoordinate product & brand launches and promotional cycles (canvass) with distributors and s
• ales teamsDeliver compelling sales support materials and pre

sentations
Promotions & Commercial

• ExcellenceDesign and manage consumer promotions (bundles, contests, spe
• cial packs)Drive promotional pack creation and assortment optimization in collaboration with
• distributorEnsure strong ROI and execution quality of all trade

initiatives
Market Insights &

• PerformanceTrack sell-in / sell-out performance and
• market dataConduct store checks, distributor reviews, and competi
• tor analysisProvide actionable insights to optimize trade strategy and acti

vation plans
Cross-functional

• CollaborationWork closely with Marketing, Ecom, Sales, Supply Chain, Business Analyst, Finance, and exte
• rnal agenciesPartner with distributor on forecasting and demand pl
• anning inputsCoordinate with regional teams to ensure consistency with

EMEA strategy
AI & Digi

• tal EnablementContinuously explore opportunities to improve efficiency and impact through automation and AI-supported d

ecision-making
Operati

• onal ExcellenceManage product coding, POS materi
• als, promotionsOversee supplier coordination (agencies, POS materi
• als, packaging)Ensure timely execution and delivery of all t

rade activities
C

andidate P

• rofile
  Experience4–6 years in Trade Marketing / Marketing /
• Sales within FMCGExperience working with distributors or indirect sales models is
• highly preferredBackground in healthcare, beauty, or pharmacy channel is a

strong advantage
Skills

• & CompetenciesStrong commercial acumen
• and customer focusProven ability to work cross-functionally and influence externa
• lly (distributors)Excellent execution and project
• management skillsAnalytical mindset with data-driv
• en decision-makingAgility, ownership, and
• hands-on approachDigital curiosity and interest in AI-driven t

ools and

• solutions
  EducationBachelor’s or Master’s degree in Marketing, Busines

s, or related f

• ield
  Success FactorsStrong partnership with the Italian distribu
• tors and sales teamsExcellence in pharma
• cy channel executionAbility to translate strategy into high-imp
• act trade activationEffective use of data and AI tools
• to drive performanceMaintaining sustainable workload and collabora