Trade Marketing Manager (m / f / d) Rozzano (MI)

Overview

Are you a creative mind with strong organizational skills and a passion for marketing? Join the Positec family and actively shape the future of our brands! Look forward to a varied role where you can contribute your expertise and bring your ideas to life. As a Marketing Manager (m/f/d) for Milan/Rozzano , you will play a key role in strengthening the visibility and growth of WORX.

Why us?

Flexible working hours: Organize your work in line with your personal life

Modern offices: Recently renovated to provide an even better working environment.

Company lunch: At our headquarters, lunch is fully covered.

Work equipment: The team is provided with the tools needed to perform at its best.

Health insurance: Coverage included in the national collective agreement.

Family leave: Paid time off for important family events such as marriage, childbirth, or maternity.

International environment: Be part of a dynamic, multicultural team with flat hierarchies and short decision paths.

Personal growth: Room to contribute ideas, take ownership, and develop your skills.

Your profile

Your background: A degree in Marketing, Communication, or a related field.

Your experience: 2–3 years of professional experience in a similar role.

Your strengths: Excellent communication, creativity, and problem-solving abilities.

Your way of working: Skilled at managing multiple projects, priorities, and deadlines simultaneously.

Your know-how: Advanced proficiency in Microsoft Office (especially Excel), plus digital platforms and social media.

Your tools: Confident use of graphic design tools such as Adobe Suite and Canva.

Your language skills: Strong English skills (minimum B2) to communicate effectively with HQ and international colleagues.

Your personality: Analytical, results-oriented, and highly proactive in driving projects forward.

Your mission

Think strategically and act effectively: Manage the marketing budget, optimize investments, and monitor ROI.

Boost e-commerce: Oversee the Amazon channel (WORX) and ensure optimal visibility and performance.

Bring events to life: Organize trade shows, demo tours, events, and product launches to showcase the brand.

Drive communication: Coordinate agencies, manage social media and influencer marketing campaigns, and ensure consistent messaging.

Collaborate internationally: Work closely with HQ and global teams, translating and adapting materials for the Italian market.

Create engaging content: Develop brochures, catalogs, product sheets, videos, and digital assets that captivate audiences.

Support sales: Design presentations, training materials, and tools for the sales team and retailers.

Stay on top of the market: Monitor competitors, trends, and consumer insights, turning them into actionable strategies.

Shape PR: Develop PR strategies and write articles for industry magazines and media outlets.

Manage digital channels: Handle newsletters and DEM campaigns via MailUp and support CRM strategies (HubSpot is a plus).

Promote across channels: Support promotions in mass retail, e-commerce, and traditional sales.

Hands-on execution: Take on small graphic design projects (Canva, Adobe) when needed.