Trade Marketing Manager: Brand & POS Strategy
Descrizione dell'offerta
An ecological marketing company in Italy is seeking a Trade Marketing Manager to enhance brand positioning through effective point-of-sale strategies. This role requires at least 7 years of experience in marketing, with a strong understanding of mass retail dynamics. The successful candidate will define product placement strategies, develop marketing narratives, and transform consumer feedback into actionable sales arguments. Excellent communication and negotiation skills are essential for success in this position.
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