Trade Marketing Expert

Job Description

Position: Trade Marketing Expert (Italy)

Position Reports to: Senior Trade & Marketing Manager – Southern Europe

Location: Milan, Italy

Industry: FMCG – Healthcare / Beauty

Role Purpose

The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.

This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.

Key Responsibilities

Distributor & Channel Partnership (Core Focus)

• Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
• Support and guide distributor sales teams with trade marketing expertise and tools
• Co-develop and implement customer and pharmacy activation plans
• Ensure excellent execution across the pharma/pharmacy channel and key accounts
• Monitor distributor performance and propose corrective actions where needed

Trade Marketing & Activation

• Develop and deploy trade marketing plans adapted to the distributor model
• Lead in-store activations, POS materials, and visibility initiatives
• Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
• Deliver compelling sales support materials and presentations

Promotions & Commercial Excellence

• Design and manage consumer promotions (bundles, contests, special packs)
• Drive promotional pack creation and assortment optimization in collaboration with distributor
• Ensure strong ROI and execution quality of all trade initiatives

Market Insights & Performance

• Track sell-in / sell-out performance and market data
• Conduct store checks, distributor reviews, and competitor analysis
• Provide actionable insights to optimize trade strategy and activation plans

Cross-functional Collaboration

• Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
• Partner with distributor on forecasting and demand planning inputs
• Coordinate with regional teams to ensure consistency with EMEA strategy

AI & Digital Enablement

• Continuously explore opportunities to improve efficiency and impact through automation and AI-supported decision-making

Operational Excellence

• Manage product coding, POS materials, promotions
• Oversee supplier coordination (agencies, POS materials, packaging)
• Ensure timely execution and delivery of all trade activities

Candidate Profile

Experience

• 4–6 years in Trade Marketing / Marketing / Sales within FMCG
• Experience working with distributors or indirect sales models is highly preferred
• Background in healthcare, beauty, or pharmacy channel is a strong advantage

Skills & Competencies

• Strong commercial acumen and customer focus
• Proven ability to work cross-functionally and influence externally (distributors)
• Excellent execution and project management skills
• Analytical mindset with data-driven decision-making
• Agility, ownership, and hands-on approach
• Digital curiosity and interest in AI-driven tools and solutions

Education

• Bachelor’s or Master’s degree in Marketing, Business, or related field

Success Factors

• Strong partnership with the Italian distributors and sales teams
• Excellence in pharmacy channel execution
• Ability to translate strategy into high-impact trade activation
• Effective use of data and AI tools to drive performance
• Maintaining sustainable workload and collaboration within the team

About the Company

LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.

Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.

The LifeStyles family of brands includes the #1 global non-latex condom brand, SKYN®, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates®, LifeStyles®, Manix®, Unimil®, and Blowtex® and Control. The brands values are centered around sex positivity, pleasure, confidence and inclusivity.

Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.

LifeStyles Healthcare was created on September 1, 2017 , when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.

As of December 1, 2022, Lifestyles is owned by Linden Capital Partners , a Chicago-based private equity firm focused on the healthcare industry.

This is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.

LifeStyles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are empowered professionals, and we are committed to creating a team of the world’s “best of the best.” Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged. We have a focus on safety and teamwork - and we want you to join us! If you're looking for a daring opportunity to build brands in this booming & thrilling category, then let's talk.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Discover more about us at: .

Curious to know what does every day look like at LifeStyles?

Find out by looking at employee testimonials:

Due to the high number of applications, we would like to inform you that only selected candidates will be contacted.