Trade‑Focused Brand Manager Ho.Re.Ca.

On behalf of a multinational, global leading company, we are seeking a Trade‑Focused Brand Manager Ho.Re.Ca. who will be the owner of the Ho.Re.Ca. go‑to‑market, with a strong focus on trade marketing, field execution and distributor enablement. The role blends strategy and hands‑on activation, with the goal of driving on‑premise awareness, sell‑out and consistent execution at point of consumption.

Role summary The Brand Manager Ho.Re.Ca. will act as the end‑to‑end owner of the Ho.Re.Ca. channel, responsible for translating global platforms into local on‑trade programs, developing POSM and toolkits, orchestrating field activations, and equipping distributors, agents and sales teams with the tools and KPIs needed to elevate execution quality across Italy. The position requires a strong trade mindset, operational rigor and close collaboration with commercial teams.

Key responsibilities

Design and implement

the integrated Ho.Re.Ca. marketing plan aligned with global strategy and local priorities.

Translate global campaigns

into actionable on‑trade programs, creative briefs and activation calendars.

Develop trade assets

including POSM, displays, menu inserts, tent cards, agent toolkits, training packs and digital sales materials.

Plan and execute field activations

such as sampling, bartender trainings, on‑premise events, roadshows and local promotions with agencies and distributors.

Enable sales & distributors

with playbooks, pitch decks, sell‑in kits and KPI dashboards to ensure consistent execution.

Monitor and analyze KPIs

(sell‑in, sell‑out, conversion, distribution, promo uplift, awareness) and drive continuous optimization.

Manage agencies and vendors

from brief to delivery, ensuring quality, timing and budget control.

Collaborate with Product Management

on portfolio lifecycle, channel pricing, assortment and go‑to‑market sequencing for Ho.Re.Ca.

Own the channel marketing budget

and measure ROI of activations and campaigns.

Coordinate cross‑functional stakeholders

(Sales, Operations, Customer Care, HQ) to ensure alignment and scalability.

Candidate profile

Bachelor’s degree in Marketing, Business, Economics, Communication or similar.

4–6+ years in Brand, Trade or Marketing roles with proven Ho.Re.Ca./foodservice experience.

Demonstrable experience in trade marketing and field execution (POSM, activations, toolkits, distributor enablement).

Strong analytical skills; familiarity with Power BI, Nielsen/IRI or equivalent tools.

Excellent project management, stakeholder management and agency briefing capabilities.

Structured, results‑driven and comfortable managing multiple projects.

Willingness to travel across Italy for field visits and partner meetings.

Italian native or fluent; English working proficiency required.

Background coordinating field teams, merchandisers or store/account managers.

Hands‑on experience with sell‑out measurement and commercial reporting.

Location, type

Location:

Bologna area.

To apply for this position, we invite all interested candidates of any gender (L.903/77) to send their CV via email, specifying their consent to the processing of personal data (EU Regulation 2016/679) and referencing the job posting.

Sadhu thanks in advance all applicants and will contact candidates deemed suitable within 15 days of receipt. After this period, the selection process will be considered closed.

As the data controller, Sadhu ensures that personal data is processed in compliance with the provisions of EU Regulation 2016/679 – GDPR – on data protection.

Before submitting their CV, candidates are encouraged to review the privacy policy available on www.sadhu.it. For inquiries or to request data deletion, please contact [email protected].

Sadhu S.r.l. – Recruitment and Selection Agency

Min. Authorization No. 0000424 of 27/11/2024

Share Capital: €25,000 fully paid‑in

Tax Code/VAT No. 13589500969 – REA MI 2732308

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