Trade Development Manager

Trade Development Manager

Florence, Tuscany

The Advocate Group – in partnership with Monster Energy

Join one of the world’s fastest-growing drinks brands!

At The Advocate Group, we’re proud to be working exclusively with Monster Energy – a brand that doesn’t just sell drinks but represents a lifestyle. Bold, dynamic, and globally recognised, Monster is at the forefront of the energy drinks category, and we’re now supporting them in the search for a Trade Development Manager to drive growth across Florence.

The Role

As a Trade Development Manager, you’ll be the face of Monster Energy in the field, building and strengthening relationships with retailers, distributors, and partners. Your focus will be on increasing visibility, securing new stockists, and ensuring Monster’s unique brand presence dominates across your territory.

Key responsibilities include:

• Executing market activations and promotions in Florence.
• Coaching and training distribution partner teams.
• Winning new independent retail accounts while supporting existing ones.
• Ensuring the right product mix and distribution in-store.
• Driving placement of POS materials and merchandising.
• Delivering market insights and timely reporting.

About You

We’re looking for someone who is:

• Experienced in sales, ideally within FMCG or the drinks industry.
• Self-motivated, entrepreneurial, and resilient.
• A strong communicator with excellent selling and negotiation skills.
• Confident working independently but also a true team player.
• Flexible, adaptable, and ready to thrive in a fast-paced environment.
• Fluent in Italian with solid Business English skills.
• Holder of a driving licence and comfortable with travel across Florence.

What’s on Offer?

• Company car
• The opportunity to represent a globally iconic brand with huge growth in Italy
• A dynamic role where you can make a real impact and grow your career

At Monster, you’re not just joining a business – you’re joining a movement. If you’re passionate, driven, and ready to Bleed Green, this is your chance to step up.