Trade Category Manager
Descrizione dell'offerta
Actual Talent
Actual Talent is the talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.
About the client:
Our client is a global food company based in Barcelona, Spain, operates in over 50 countries across Europe and Africa, offering more than 30 local brands.
We are seeking a strategic Trade Category Manager to lead the profitable growth of the category. Reporting directly to the Trade Marketing Director , you will manage the category at 360°, acting as the internal reference point with an end-to-end vision that integrates marketing, sales, and finance.
Strategy & Planning
- Define the category strategy per channel and client, setting clear objectives and KPIs.
- Transform market, shopper, and client insights into channel, assortment, price, and promotion strategies.
- Support the launch of new productsNPD), defining trade strategy, channel priorities, and success KPIs.
- Work closely with Marketing to ensure consistency between brand strategy and channel strategy.
Operational Execution & Analysis
- Develop and implement integrated trade plans covering assortment, price, promotions, and visibility.
- Analyze market, shopper, and performance data (sell-in / sell-out) to identify opportunities for profitable growth.
- Define promotional guidelines and constantly monitor their effectiveness.
- Contribute to the development of the "Perfect Store" and execution standards at the point of sale.
- Monitor category performance proactively, proposing corrective actions and improvement plans.
Cross-functional collaboration
- Act as the bridge between departments, ensuring consistency between strategy and execution.
- Work transversally with Sales, Marketing, and Finance .
- Communicate effectively and credibly with senior stakeholders.
What can you expect from us?
This is a great opportunity to join a leading FMCG company in a dynamic environment. You will be based in our Milan office . We value passion, commitment, and accountability
Requirements
- Experience: At least 7 years of experience in structured FMCG companies . Preferably a previous experience in Sales
- Core Background: A consolidated background in Trade Marketing is essential.
- Education: University Graduate.
- Technical Skills: Strong exposure to data analysis , pricing , and promotions topics. Experience in managing complex categories.