TikTok Shop - Account Manager (Chinese speaker), Milan

Overview

We are looking for an ambitious Account Manager to support TikTok Shop in Italy. The Account Management team is pivotal to onboarding and ensuring the success of key partners on our platform, curating an engaging product selection for TikTok users. Together, we’ll redefine how partners engage with customers through content and social commerce, creating a unique and innovative commerce ecosystem.

This role is based in our Milan office.

TikTok Shop is transforming how people discover and buy products. In Italy, we are building a new Discovery commerce ecosystem where content, creators, and brands come together to drive real business impact.

Responsibilities

As an Account Manager, you will own a portfolio of strategic partners and help them unlock growth through TikTok’s unique commerce ecosystem.

You will:

• Source and onboard strategic beauty merchants in Italy, building onboarding solutions (including business model suggestions, creator affiliation, partners education) and set them up for mid and long term growth.
• Design and execute growth plans for your partners, covering assortment, content, creators, pricing, logistics, and campaigns.
• Own revenue and GMV targets, consistently driving performance through data, experimentation, and iteration.
• Work cross-functionally with Product, Ops, Marketing, Creator, and Policy teams to improve the merchant and user experience.
• Analyze beauty market trends and subcategories performance to identify priorities and new growth opportunities for brand partners.
• Lead internal projects to contribute to the beauty ecosystem as a whole (including campaigns, product launches, B2B marketing).

Qualifications

Minimum Qualifications:

• Fluent in Chinese to be able to work with Chinese merchants based in Mainland China. Fluency in English and Italian to be able to work with internal stakeholders.
• Relevant work experience in Business Development/Account Management/Content Creation/Social Media Marketing, or equivalent fields.
• Strong interpersonal skills, excellent communication and customer service orientation and experience working in a client-facing capacity.
• Strong sense of social content (livestream and short‑video is a preference).
• Deep understanding of the beauty market, trends, creators ecosystem, not only Italy, ideally also total Europe, UK and US.

Preferred Qualifications:

• Strong network of beauty partners and beauty creators/agencies.
• Experience or knowledge of discovery commerce in established markets like China, SEA or US.
• Strong analytical, problem‑solving, and data interpretation skills.
• A fast learner with the ability to thrive in ambiguity, adapt quickly to change, and set priorities, multitask, and work independently.
• A proactive and resourceful mindset, with a strong sense of accountability.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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