Strategy & Market Intelligence Specialist FMCG (m/f/d)

Role Overview

The Strategy & Market Intelligence Specialist plays a pivotal role in shaping the company’s strategic direction by providing high‑quality insights, competitive analysis, and market assessments. Operating at the intersection of strategy, commercial planning, and consumer understanding, this role supports senior leadership in making data‑driven decisions that accelerate growth in a fast‑moving consumer goods environment. The role will report to the Head of Strategy and Market Intelligence.

Key Responsibilities

• Conduct deep analyses of market trends, category dynamics, consumer behavior, and competitive landscapes
• Support strategic planning, long‑term growth initiatives, and business case development
• Identify new market and growth opportunities, including white spaces and country/segment expansion
• Build and manage a structured market intelligence and competitive monitoring framework
• Track competitor activity, SKU performance, and early indicators of risks and opportunities
• Manage external data sources and translate complex data into actionable insights
• Develop dashboards and recurring reports to track performance, market share, and KPIs
• Partner with Finance, Sales, Marketing, Innovation, and Supply Chain on strategic initiatives
• Contribute market and consumer insights to the innovation pipeline
• Prepare clear, data‑driven insights and strategic presentations for senior management and stakeholders

Your Profile

• Master’s degree in Business, Economics, Engineering, or related field
• 2–3 years in top‑tier strategic consulting (Consultant level) with strong FMCG exposure, or 5–6 years in the strategy, market intelligence, category management team of a leading FMCG company
• Familiarity with syndicated data sources (RetailScan Data, Consumer Panel Data, Brand funnel data, etc.)
• Strong analytical skills and ability to interpret complex datasets
• Excellent communication and presentation skills; able to turn data into clear insights
• Proficient in Excel and PowerPoint; familiarity with Power BI highly appreciated
• Strategic thinker with solid business acumen and a proactive, problem‑solving approach
• Able to manage multiple priorities in a fast‑paced environment
• Curious, resourceful, and comfortable challenging assumptions
• Collaborative team player
• Excellent command of English; additional German and/or Italian skills are highly beneficial

What We Offer

• An international company committed to responsibility for people and the environment
• Training and development opportunities through the Loacker Academy
• A structured onboarding program
• Company cafeteria

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