Strategic Marketing Expert

SUMMARY PURPOSE OF THE POSITION:

The Strategic Marketing Expert is responsible for supporting market-driven growth strategies for the company’s pharmaceutical process systems portfolio, including purified water solutions and process equipment.

The role focuses on analyzing market dynamics, customer behavior, competitive positioning, and commercial performance to define strategic marketing actions, support Product Managers, and strengthen the company’s market presence. The Strategic Marketing Expert also owns CRM management and related marketing and sales performance reporting.

The candidate will report to Masco CCO.

RESPONSIBILITIES:

• Analyze market presence, commercial performance, and customer dynamics to support strategic marketing decisions
• Develop market segmentation, targeting, and positioning strategies across product lines and regions
• Monitor market trends and competitive landscape in pharmaceutical and biotech equipment markets
• Identify cross-selling and upselling opportunities across product lines
• Support Product Managers and Sales Managers with data-driven insights for pricing, portfolio, and product development decisions
• Manage the CRM system , ensuring data quality, consistency, and effective reporting
• Develop standardized dashboards and management reports for executive and operational use
• Support strategic planning and business reviews with structured analyses and recommendations

Knowledge & Key Skills:

• Experience in strategic marketing as , business analysis, strategy, statistics, or performance reporting in industrial or pharmaceutical-related environments
• Support Business Development
• Strong analytical skills with the ability to interpret complex datasets and translate them into insights
• Solid understanding of commercial KPIs , including order intake, margins, and sales performance
• Understanding of pharmaceutical and biotech markets , including regulated environments is preferred
• Hands-on experience with CRM systems (e.g. Salesforce, Microsoft Dynamics or similar)
• Advanced skills in Excel and BI / reporting tools (e.g. Power BI, Tableau)
• Structured, detail-oriented, and proactive working approach
• Excellent communication and stakeholder management abilities
• Ability to work cross-functionally in a matrix organization
• Availability and ability to co-operate with the internal structure of the different single companies including, Sales department, Technical depertment, Procurement, Project Managers, sales and After Sales Service
• Excellent presentation and communications skills both oral and written
• Entreprenrship
• Fluent English (written and spoken); additional languages are a plus

Qualifications & Education:

• Scientific/Technical Degree

Previous Experience:

• Proven experience in similar role in industrial, pharmaceutical, or process equipment sectors
• Good capacity in self organization

Nice to Have:

• CRM experience (Salesforce, Dynamics, similar)
• AI applications experience
• Statistics software experience is preferred

MAIN DUTIES KPIS:

Duities

• Collect, consolidate, and analyze data from CRM, ERP, and other internal systems
• Define and maintain customer and market segmentation models
• Prepare periodic and ad-hoc reports on sales performance, order intake, margins, and pipeline health
• Track market penetration and geographic performance across regions and segments
• Analyze customer behavior and buying patterns to support cross-selling strategies
• Maintain and improve CRM processes , including data governance, user adoption, and reporting accuracy
• Collaborate with Sales and Marketing to align CRM data with commercial processes
• Provide analytical support for budgeting, forecasting, and strategic initiatives
• Contribute to competitive benchmarking and market intelligence activities
• Support internal reviews, management presentations, and decision-making forums

KPI

• Accuracy and timeliness of management reports
• Data quality and completeness in CRM
• Adoption rate and effective use of CRM across commercial teams
• Quality of insights delivered to Product Managers and Management
• Identification and conversion rate of cross-selling opportunities
• Forecast accuracy for sales pipeline and order intake
• Improvement in visibility of margins and performance drivers
• Reduction of manual reporting efforts through automation and standardization
• Management satisfaction with strategic and performance reporting
• Growth of market presence in target segments and regions