Strategic Marketing Expert - Issuing Solutions (m/f/d)

Strategic Marketing Expert - Issuing Solutions

Shape the Future of Payments with Nexi in 2025. Envision a world where every transaction feels effortless, safe, and connected. At Nexi, we’re leading this transformation, building tools and solutions that redefine how the world pays. By joining us, you’ll play a part in creating the next generation of digital payments in an innovative, supportive, and international environment.

As a Group Issuing Strategic Marketing Expert, you’ll join a collaborative and forward-thinking team based at the international level. This is what you can expect from us:

• Opportunity to work on the most transformative and innovative programs at Nexi
• Opportunity to shape the future-state offering of the Issuing business unit in Nexi
• Dynamic working environment at the international level
• Attractive salary and an overall competitive package

Your scope of work will be on the Issuing Business Unit, with a focus on shaping new strategic initiatives through market and competitive intelligence, and deep payments understanding. Your key responsibilities will be:

Market Intelligence And Opportunity Mapping

• Conduct comprehensive market research to map payment trends, emerging use cases, and evolving customer behaviors
• Conduct competitor benchmarking and partner ecosystem scans to identify what’s new in the market offering and differentiators
• Identify opportunities emerging from market intelligence and inform strategic initiatives

Strategic Initiatives

• Play a key role in defining and prioritizing mid-term strategic programs aligning with commercial goals and customer needs
• Craft compelling strategic narratives and business cases in collaboration with key team and cross-department stakeholders

Field Marketing

• Plan and orchestrate integrated MarCom campaigns to increase awareness, drive consideration, and position Nexi offering to target audiences
• Build buy-in and engagement of regional and countries issuing stakeholders to drive execution of our initiatives

Stakeholder Engagement & Ecosystem

• Partner closely with cross-functional teams to ensure alignment, timely delivery, and consistent messaging
• Build and maintain relationships with key Scheme’s stakeholders to gather common intelligence, pursue joint opportunities, validate concepts, and build partnership at the EU level

To be successful in this role, you should have:

• Strategic Mindset: Proven ability to translate market insights into actionable initiatives
• Business acumen: Strong proficiency with market research and analytics, data-driven thinking
• Accountability and result-oriented approach with a “Customer first” mindset and a strong problem-solving attitude
• Communication: Exceptional written, verbal, and presentation skills for executive audiences
• Stakeholder management: Senior-level stakeholders’ management. Experience working with external partners and cross-functional teams in matrix organizations
• Education: Master’s degree in marketing, Business, or a related field
• Experience: 5–8 years in B2B marketing, ideally in fintech, banking, payments, or management consulting
• Languages: English proficient, German as a plus

We offer:

• Attractive salary and a competitive benefits package to reward your expertise and contributions
• Tech equipment: Get the tools you need to succeed, including the latest technology to support your work
• Join an international team: Collaborate with experts from across Europe and bring your ideas to life in a dynamic, global environment
• Grow and develop: Gain hands-on experience and structured training through our PayTech University, designed to accelerate your career and help you reach your full potential

We are proud to be an equal opportunity employer: together, we succeed by embracing our differences and creating a future where everyone can thrive.