Strategic Business Development Manager

Job Purpose:

To lead the development and execution of strategic sales and business growth initiatives across Italian territory, with a focus on End Users, A&E consultants and key channel partners.

This role combines key account management, solution-based selling, and project development to drive sustainable growth through both existing relationships and new business opportunities.

Reporting to:

Country Manager (Italy & Greece)

Direct Reports:

None

Location:

Field-based (Italy)

Key Responsibilities:

Strategic Business Development

• Identify vertical market challenges (e.G., City Surveillance & Smart City, Energy & Critical Infrastructure, Retail) and offer tailored, value-driven Hanwha Vision solutions.
• Develop and manage a pipeline of new business opportunities from early-stage lead through to order conversion.
• Actively create demand and influence project specifications by working closely with consultants, specifiers, M&E, and building contractors.
• Collaborate with regional and national sales teams to ensure seamless handover of specified projects and maintain customer satisfaction through to delivery.
• Monitor industry trends, competitor activity, and market dynamics to inform strategic direction.

Channel & Key Account Management

• Maintain regular contact with key clients and partners, including A&E consultants and end users, to ensure satisfaction, product availability, and opportunity identification.
• Manage and grow relationships with Distributor staff, System Integrators, and other STEP partners in the assigned area of competence.
• Promote and deliver training on Hanwha Vision products and software to partners to drive solution adoption.

Solutions & Specification Development

• Position Hanwha Vision technologies (e.G., SSM & WAVE VMS) within early-stage project discussions.
• Engage in consultative selling to develop bespoke solutions aligned with customer pain points.
• Collaborate with technical and marketing teams to develop vertical-specific sales materials and tools.
• Work with technology partners to position Hanwha as part of end-to-end or preferred solutions in the consultant community.

Commercial Planning & Reporting

• Track and report sales activity, project status, and pipeline updates through Salesforce CRM and other internal reporting systems.
• Analyse and evaluate business development methods, project outcomes, and ROI to drive continuous improvement.
• Support the wider sales team in achieving national and regional targets through aligned efforts and cross-functional collaboration.

Brand & Market Presence

• Represent Hanwha Vision at trade shows, industry events, and partner engagements.
• Help elevate the company’s image as a trusted, innovative, and solution-focused provider in the security and surveillance industry.

Performance Measurement:

Performance will be assessed on:

• Project Order Intake (volume and value) in assigned verticals and regions.
• Growth and development of existing key accounts.
• Contribution to national sales performance and strategic initiatives.
• Successful specification and “pull-through” of projects into order.

Key Requirements:

• Proven experience in a similar role within the security industry .
• Strong understanding of the complex sales process, involving End Users, consultant (A&E) , and channel partners (Integrators and Distributors)
• Demonstrated success in developing business through specification and consultative selling.
• Experience working with System Integrators, Distributors, Consultants, and End Users.
• Proficient in Microsoft Office Suite (Excel, PowerPoint) and CRM tools (e.G., Salesforce).
• Ability to manage complex sales cycles and large-scale projects.
• Excellent communication, presentation, and interpersonal skills.
• Strategic thinker with a hands-on, results-driven approach.
• Highly organised, with strong attention to detail and ability to work autonomously.
• Degree-level education in Business, Technical or related field.
• Full clean Italian driving license.
• Italian mother tongue - Fluent in English.

Location:

• Field-based with regular client visits, site meetings, and industry events.
• Required to attend meetings in Hanwha Vision Milan office when requested and HQ in Chertsey, (HQ) as necessary.