Sr. Digital Marketing Lead, Marketing Operations, Optimus

Overview

Amazon Autos is seeking a skilled marketing Lead with the flexibility to manage changing priorities, the thoughtfulness to do what’s in the best interest of the business, and the desire to always keep the trains running smoothly. The ideal candidate would be highly motivated, self-directed, enthusiastic, and able to work well under pressure in a deadline-driven atmosphere. Creating quality traffic through well-planned, well-programmed marketing campaigns is at the heart of this role. This role requires you to quickly get to know our business and to manage multiple channels and campaigns at once.

We are looking for one passionate candidate who can join us and utilize the technology systems to adapt and:

• Develop and execute digital marketing campaigns, strategizing objectives, audience segmentation, and content creation to achieve business goals
• Refine marketing attribution models and continually analyze marketing campaigns across various platforms including social media, email, and search engines to determine which efforts to adjust and scale
• Manage and maintain website content and optimize for SEO
• Monitor and report on content creation, strategy, Google Analytics, email marketing, and paid social advertising
• Manage and maintain social media accounts, including creating content and community management
• Stay up-to-date with the latest trends and technologies in digital marketing
• Collaborate with multiple teams (e.g. Agency, business, program & technical teams) to help drive marketing tools
• Manage day-to-day work allocation and perform quality audits on deliverables
• Provide a clear understanding of digital marketing strategies across different platforms
• Understand the metrics used to measure the success of marketing promotions
• Operate in an ambiguous environment to define new business practices and standard operating procedures
• Create and drive business requirements for both process improvement and technical solutions
• Act as a subject matter expert to inform recommended strategies that meet operating goals
• Understand SLA, metrics, and deliverables and work toward achieving goals
• Demonstrate attention to detail, good communication skills, and a professional demeanor
• Create and schedule standalone campaigns focused on driving traffic and engagement
• Work with teams to learn how internal marketing tools are managed, maintained, and to build use cases that improve operational excellence

About the team

Amazon Autos is seeking a skilled marketing program manager with the flexibility to manage changing priorities, the thoughtfulness to do what’s in the best interest of the business, and the desire to always keep the trains running smoothly. The ideal candidate would be highly motivated, self-directed, enthusiastic person who works well under pressure and can thrive in a deadline driven atmosphere. Creating quality traffic through well-planned, well-programmed marketing campaigns is at the heart of this role. This role requires you to be a person who can quickly get to know our business well and managing multiple multiple channels and campaigns at once.

Basic Qualifications

• 6+ years of digital advertising and client-facing experience
• Knowledge of e-commerce and the book industry
• Ability to work with minimal supervision
• Comfort working in a fast-paced, highly collaborative, dynamic work environment
• Willingness to support several projects at one time, and to accept reprioritization as necessary
• Excellent analytical, logical reasoning, verbal and written skills
• Exceptional attention to detail in campaign management

Preferred Qualifications

• Experience with Asana or other project management/ticketing platforms
• Ability to meet deadlines in a fast-paced work environment driven by complex software systems and processes
• Self-starter, good team player
• Ability to deep dive and identify root causes of issues
• Good at problem solving, data analysis and troubleshooting issues related to content editing

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