Special Project & Instore Activation Manager

§ **Special Projects**· Contribute to the definition of the annual Special Projects plan, identifying and implementing tools and initiatives aimed at increasing First-Time Depositors (FTDs) across all acquisition channels.· Coordinate and oversee the execution of Special Projects across B2B and B2C initiatives, working closely with Retail Partners to ensure continuous focus on customer acquisition and activation.· Define, monitor, and report on Special Projects KPIs, ensuring performance tracking, effectiveness measurement, and continuous optimization.· 5+ years of experience in customer acquisition, retail marketing, omnichannel activation, or similar roles, with a strong focus on driving First-Time Depositors (FTDs) and measurable business impact.· Proven ability to plan, coordinate, and execute complex projects across B2B and B2C environments, working closely with Sales teams and Retail Partners.· Strong analytical mindset, with hands-on experience in KPI definition, performance monitoring, reporting, and data-driven optimization of initiatives.· Solid experience in designing and delivering in-store activations, promotional campaigns, or affiliate models within structured retail or franchise networks.· Ability to segment and prioritize Retail Partners based on local characteristics and performance, translating insights into actionable activation plans.· Advanced proficiency in data and reporting tools (e.g. Excel, PowerPoint, BI tools such as Tableau, Power BI or similar); familiarity with CRM and marketing automation platforms is a plus.· Experience in or strong passion for the gaming industry, with a solid understanding of player behaviors, acquisition dynamics, and responsible gaming principles.· Fluency in Italian and English, with the ability to operate effectively in an international, cross-functional environment.· Supplemental Health Insurance.
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