Social Media Marketing Executive - Italy

Social Media Marketing Executive - Italy

Industry: Designer toys and collectible pieces

Location: POP MART - Milan Office

Job type: Full time Permanent

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and The Monsters (most famous being Labubu), POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network Germanty and also into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.

For more information, please visit and our LinkedIn Career page.

What to Expect

POP MART is a boutique-sized company with a young and multicultural team where you can expect to:

• Gain valuable professional experience covering the entire retail life cycle
• Have the opportunity to work with people from different countries and cultures in a collaborative environment
• Receive structured customer service, retail operations, and product training
• Be proactively involved in the company’s growth

Benefits

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events

The Role and Candidate

We are seeking a passionate and creative Social Media Executive, based in Milan to help grow POP MART’s online presence and strengthen community engagement in the Italian market. This role is key in shaping POP MART’s voice across digital platforms through content creation, influencer collaborations, and community management. Reporting to the Europe Regional Marketing Team and working closely with teams in Milan and HQ in Beijing, you will develop and execute social media strategies that reflect our brand identity and connect with local audiences.

Responsibilities

• Plan, create, and publish engaging content across POP MART’s social media platforms, including Instagram, TikTok, Facebook, and emerging channels
• Develop and manage the social media content calendar, ensuring alignment with global campaigns, product launches, and key cultural moments
• Support the execution of influencer and KOL collaborations, from outreach and briefing to content review and performance tracking
• Monitor social media trends, competitor activities, and community insights to inform creative strategies and drive continuous improvement
• Engage actively with followers and online communities to build brand affinity, address inquiries, and strengthen relationships with fans
• Track, analyse, and report on social media performance metrics to evaluate campaign effectiveness and identify areas for optimisation
• Collaborate with marketing, retail, and creative teams to ensure cohesive storytelling across all touchpoints
• Maintain clear communication with POP MART’s HQ to ensure social content and campaigns are locally relevant yet globally consistent

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field
• 1–2 years of hands-on experience in social media management and content creation
• Strong understanding of social media platforms, content trends, and analytics tools
• Basic video editing and content production skills
• Fluent in Italian and English, with exceptional writing and communication skills
• Creative mindset with a keen eye for aesthetics, storytelling, and cultural trends
• Organised, proactive, and able to manage multiple projects in a fast-paced environment
• Genuine interest in pop culture, collectibles, or designer toys

Desirable but Not Essential

• Experience with paid social advertising and influencer campaign management
• Familiarity with social media scheduling and analytics tools (e.g., Meta Business Suite, Later, Sprout Social)
• Previous experience in a marketing or creative agency environment

Your Application

If the opportunity sounds interesting to you, please apply with your updated CV and a portfolio of your work (e.g., content examples, social campaigns, or creative projects) via “Apply Now” or email to