Social Media and Content Manager

Position Overview

We’re seeking a creative, detail-oriented, and data-driven Digital, Social Media & Content Manager to lead our brand’s Web3 content and communication strategy. You’ll oversee multi-platform social media growth, community engagement, brand promotion campaigns, and cross-functional collaboration.Goal driven, collaborative, and STRONG WORK ETHICS are key.

This role requires strong cultural fluency in Web3, content originality, and execution discipline. You’ll play a central role in shaping our brand voice and engaging a global crypto-native audience.

Key Responsibilities

1. Social Media & Community Operations (50%)

• Manage content calendars and publish across platforms: Twitter (X), Instagram, Telegram, TikTok, Discord
• Create content that drives growth, interaction, and Web3-native engagement
• Operate and moderate community channels such as Discord and Telegram
• Use memes, trends, and storytelling to connect with audiences authentically
• Track KPIs and social metrics to refine content and community strategy
• Build a consistent and on-brand social presence across all channels

2. Project & Brand Promotion (20%)

• Draft project-level brand campaign strategies and execution plans
• Support company-wide brand positioning and communications strategy
• Execute brand collaborations, campaign activations, and community co-marketing efforts
• Collaborate across teams (PR, design, growth, KOL) to ensure consistency and delivery

3. Content Creation & Publishing (15%)

• Produce visual and narrative content including memes, short videos, infographics, and education-focused posts
• Use tools like Canva, Figma, CapCut for efficient and high-quality content production
• Maintain brand voice and visual consistency; ensure error-free publishing
• Bonus: Ability to create structured long-form content (e.g., articles, Twitter threads, guides)

4. KOL Management & Expansion (5%)

• Identify, onboard, and manage KOLs across platforms like Twitter/X, YouTube, TikTok, Telegram
• Develop campaign briefs, monitor performance, and manage deliverables
• Handle budgets, agreements, and performance analysis

5. Cross-Functional Communication & Project Coordination (10%)

• Coordinate with design, marketing, product, and PR teams on integrated campaigns
• Support launch timelines, content packaging, and project messaging
• Assist in handling urgent announcements, crisis comms, and sentiment response

Requirements

• 3–5 years of experience in social media, content strategy, or brand marketing (Web3 experience strongly preferred)
• Strong familiarity with crypto culture, community trends, and online narratives
• End-to-end content capability: planning, creation, scheduling, and analytics
• Proficiency in analytics tools (Google Analytics, Sprout Social, Twitter Analytics, etc.)
• Skilled in Canva, CapCut, Figma, and related content creation tools
• Strong time management, remote execution, and cross-team collaboration skills
• Bilingual (English/Chinese)

Candidates who are based in EU/CET timezone will also be considered.