SMM and Marketing Manager
Descrizione dell'offerta
Your Role:
– Develop and execute bold, data-driven social media strategies that grow our audience, boost brand awareness, and drive revenue.
– Create visually compelling, on-brand content, think videos, carousels, reels, infographics, stories, and campaign copy that sticks.
– Own targeting: define audiences, test segments, and optimize ad performance across Meta, TikTok, and Google.
– Plan, launch, and manage social campaigns aligned with our seasonal drops and brand narratives.
– Engage with our audience and key influencers across platforms to build community and spark conversation.
– Track KPIs, report on performance, and adapt based on insights and industry trends.
– Coordinate email marketing campaigns (concept to send) and optimize for open/click/conversion rates.
– Collaborate with design, PR, and sales teams to ensure brand consistency across channels.
– Oversee product launches, from teaser strategy to post-launch storytelling.
– Support with marketing partnerships, event promotion, and cross-platform initiatives.
– Stay sharp: monitor industry trends, emerging tools, algorithm changes, and competitor activity.
We’re Looking For:
– 5+ years of experience in social media and digital marketing within luxury fashion.
– Strong command of targeting and paid social strategy across Meta, Google, and TikTok.
– Proven expertise in targeting and paid social strategy.
– Analytical mindset with the ability to turn data into action.
– Top-tier communication skills and a talent for brand storytelling.
– Up-to-date knowledge of social algorithms, trends, and tools (Meta Business Suite, GA4, Klaviyo, etc.).
– Degree in Marketing, Communications, or similar field preferred.
Bonus Points If You:
– Have a network of influencers or content creators.
– Understand the rhythms of seasonal fashion calendars and product launches.
– Know your way around SEO, CRM, and email flows.
To Apply:
- Send your CV, portfolio (or socials you’ve managed), and a short note on why you're a perfect fit to