Site Marketing Associate, Shopbop

Overview

Shopbop is seeking a Site Marketing Associate to join the Site Marketing team. This role will support site forecasting, performance reporting, A/B testing, and assist in executing segmentation strategies across Shopbop's digital experience. The right candidate will be analytically minded, detail-oriented, technically proficient, and able to translate data into clear insights. This role will work closely with CRM, Web Content Development, Tech, Planning, and Buying teams to deliver insights, create performance reports, and implement data-driven recommendations that support personalized customer experiences.

Key responsibilities

• Execute weekly, monthly, quarterly, and annual reporting for the Site Marketing channel
• Support the site forecasting process and provide inputs to inform content planning
• Implement A/B tests and analyze results to support personalization initiatives
• Help develop customer segmentation analyses to inform targeted experiences
• Maintain performance dashboards tracking key KPIs including CVR, RPC, CTR
• Analyze data to provide recommendations for homepage updates and optimization
• Support cross-functional partners in measuring new personalization features
• Manage SEO content initiatives and content scheduling workflows, including coordinating with tech teams on content management systems

Basic Qualifications

• 3-4 years of experience in eCommerce analytics, digital marketing strategy, or site optimization
• Bachelor's degree in a related field
• Strong proficiency in Tableau, Adobe Analytics (or similar tools)
• Experience with A/B testing platforms
• Strong analytical and problem-solving skills
• Clear communication skills and ability to work with cross-functional partners
• Experience supporting performance reporting or forecasting functions
• Detail-oriented with strong organizational skills
• Ability to manage multiple priorities and meet deadlines
• Proficient in Microsoft Office suite

Preferred Qualifications

• Experience working in online retail, preferably fashion or lifestyle
• Understanding of basic personalization concepts and customer segmentation
• Interest in customer experience and ecommerce optimization
• Experience supporting program execution and results analysis
• Familiarity with e-commerce best practices

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .

USA, NY, New York - 66,500.00 - 116,300.00 USD annually

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.