Seo Manager

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Role

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values :

Extraordinary by Leading Collectively to Inspire transformational Creativity.

Open environment by Balancing People and Client Experiences by Cultivating Trust.

Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary And Impact

We are looking for an experienced SEO Manager who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.

The SEO Manager will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site, with a strong emphasis on complex and international projects. This role involves managing resources to achieve goals for prestigious clients, working closely with members of the SEO team, other managers, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.

The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users’ implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality.

Key Responsibilities

• Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact on large-scale national and international projects, focus on client's goals.
• Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.
• Identify, implement, and automate SEO processes and workflows using scripting languages and advanced tools to enhance operational efficiency.
• Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
• Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data & Tech strategy) across multi-channel and multi-country contexts.
• Manage, mentor, and develop the SEO team, fostering professional growth and operational excellence, while coordinating and monitoring complex project timelines and budgets.

Requirements

Minimum of 6-7 years of proven SEO experience, with at least 2-3 years in a management or leadership role overseeing teams / projects.

In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms, with a strong focus on complex e-commerce and multi-country environments.

Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.

Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).

Proven experience in scripting for SEO automation (e.g., Python, Google Apps Script). In-depth knowledge of AI / Machine Learning applications, with the ability to optimize for LLM (GEO and AEO).

Skills in implementing Agentic AI for advanced automation and SEO strategy.

Strong leadership, team management, and mentoring skills, coupled with excellent organizational, problem-solving, and strategic thinking abilities.

Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.

Advanced proficiency in Excel / Google Sheets and presentation tools (PowerPoint / Google Slides) for high-level reporting.

Ability to manage multiple complex projects simultaneously in a fast-paced environment, demonstrating both autonomy and strong teamwork.

Ability to synthesize skills into POVs and informative content intended for clients.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require an accommodation or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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