Senior Strategic Planner Freelance

Per agenzia di comunicazione integrata, cerchiamo un SENIOR STRATEGI PLANNER FREELANCE.

Sede: Milano

STRATEGIC PLANNER - FREELANCE

The person who will take the role as Strategic Planner will be in charge of supporting

clients in their marketing and communication activities.

Will be responsible for Strategic Planning, collaborating directly with the account director, the

creative director and the other strategic planner of the agency.

Will have report to the Senior Management.

The person who will take this role will also have to liase with client’s Marketing Director and

Marketing team, and coordinate his/her work with rest of the Innocean Team (Media, Account,

creative) and with the external suppliers of Innocean (Event agencies, Digital suppliers etc).

Overall responsibilities include:

· To draw brand and product communication strategies, including new product

launches as well as the adaptation of international strategies to the Italian market to

support business objectives, build brand equity and reach marketing KPIs.

· To draw strategic briefings to the creative team as well as to the

external vendors, if needed.

· To ensure the alignment of all communication assets with brand/product positioning

and target.

· To Run regular competitors’ analysis, market analysis, consumer analysis and to

provide relevant insights and suggestions for clients.

· To support clients’ decision making process through Marketing Intelligence Tools

(Consumer Research, Trackings, Competitive Analysis and Trend Monitoring). Run ad

hoc researches, when required, by identifying the most suitable research partner in

agreement with client.

· To run regular analysis about campaign effectiveness and provide suggestions for

improvement.

· To collaborate with other network’s offices worldwide on strategy-related

matters. Support Regional Headquarters on strategy related needs.

· To support the Senior Management on new business development through market

or category analysis, preparation of strategic presentations and briefs for New business

pitches.

· To have a very proactive attitude towards ideas generation on any channel (working

on proposals which are not necessarily briefed by client).

· To have an in depth understanding of the consumers’ dynamics on digital channels

as well as off line channels.

· To have experience in the automotive business.

· Fluency in English is mandatory.