Senior Product Marketing Manager (Core Products)

Overview

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager (Core Products) in Italy. This role offers an exciting opportunity to take full ownership of product marketing strategy for a high-impact B2C digital product. You will operate at the intersection of product, growth, and analytics, shaping how users discover, engage with, and monetize the platform. Working within a highly distributed and international environment, you’ll collaborate with cross-functional teams to drive measurable business outcomes. The position requires both strategic thinking and hands-on execution, with a strong focus on experimentation and data-driven decisions. You’ll play a key role in optimizing the entire user journey, from acquisition to retention, while continuously uncovering new growth opportunities. This is an ideal role for a marketing leader who thrives in fast-paced, performance-driven environments and enjoys building scalable growth engines.

Accountabilities

• Define and own the end-to-end product marketing strategy, including segmentation, positioning, messaging, and go-to-market planning
• Lead and align cross-functional teams across user acquisition, CRM, creative, analytics, and product to execute growth initiatives
• Optimize the full customer journey, from acquisition and onboarding to activation, retention, and monetization with a focus on lifetime value
• Conduct market and competitive research to identify opportunities, generate insights, and develop actionable growth hypotheses
• Design, execute, and analyze experiments (A/B testing, CRO) to continuously improve performance across the funnel
• Track, measure, and report on key business metrics such as revenue, conversion rates, and engagement indicators

Requirements

• 5-7+ years of experience in senior product marketing, growth, or marketing leadership roles within B2C digital products
• Proven ability to drive measurable impact on key business metrics including revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and messaging frameworks
• Solid understanding of performance marketing channels such as Google, Meta, and TikTok, along with funnel optimization techniques
• Experience with experimentation methodologies including A/B testing and conversion rate optimization
• Demonstrated leadership skills with the ability to manage stakeholders and collaborate effectively in cross-functional, matrixed environments
• Analytical mindset with a strong focus on data-driven decision-making

Benefits

• Fully remote, full-time position with flexibility to work from anywhere
• 28 days of paid vacation per year
• 7 additional wellness days for personal needs and recovery
• Employee referral bonuses of up to $5,000
• 50% reimbursement for professional development, including courses and international conferences
• Corporate discounts on English language learning programs
• Health-related financial support up to $1,000 per year for insurance or medical expenses
• Workspace support, including equipment or reimbursement up to $1,000 every 3 years for home or co-working setup
• Internal recognition and rewards system with redeemable bonuses for merchandise, wellness, and team activities