Senior Marketing Manager West-South

Experteer Overview

As Senior Marketing Manager for West-South, you shape regional marketing and demand generation to grow pipeline and ACV. You will lead multi-channel campaigns and ABM for strategic accounts, aligning with regional business goals and collaborating with sales and global marketing. The role blends strategy with hands‑on execution and people leadership of a two‑person team. Frequent travel across Italy, Spain, and France is required. You’ll drive impact by measuring ROI and optimizing programs within a growth‑focused organization.

Retribuzione / Benefits

• Lead regional marketing planning aligned to pipeline growth
• Execute multi-channel demand generation campaigns and ABM for top accounts
• Partner with sales to build TOP-based ABM plans
• Deliver regional programs across brand, PR, and digital
• Manage regional events and always‑on nurture for new and existing accounts
• Collaborate with EMEA teams, sales, and corporate marketing
• Measure impact, optimize performance, and report ROI

Responsabilità

• 10+ years of marketing experience with a regional focus
• 3+ years in people leadership
• Enterprise software marketing background
• Strong strategic marketing, communication, and planning skills
• Proficiency with marketing automation tools, MS Office, Excel, PowerPoint, social tools, LinkedIn, Twitter, Google Analytics
• Budget management experience
• Strong digital marketing and ABM expertise
• Excellent written and verbal communication
• Strong analytical skills and data-driven decision making

Requisiti fondamentali

• Gartner-recognized technology leadership
• continuous learning and development
• inclusive, agile, and flexible work environment
• competitive global benefits program
• employee equity in the company