Senior Manager, Activation Linear Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Senior Manager specializing in Linear Activation Planning, you will play a pivotal role in shaping and executing high-impact media strategies for our diverse client portfolio. Operating with a significant degree of autonomy, you will be responsible for leading the planning, implementation, and optimization of all offline media campaigns (TV, Press, Radio, Addressable). Your expertise will directly contribute to client growth by delivering innovative and effective media solutions, enhancing brand visibility, and driving measurable results. This role requires a strategic thinker with proven leadership skills, capable of inspiring a team and fostering strong client relationships.

Skills and Experience

• Managinghigh-level relationships with Marketing and Media departments of assigned clients, acting as a trusted strategicadvisorand ensuring deep alignment with their business visions and expansion paths.
• Leadingthe definition of innovative communication strategies, promoting the adoption ofcutting-edgeagency tools, technologies, and pioneeringnew approachesin media planning and execution.
• Drivingthe integration and strategic application of Digital Media, Tech, and Martech solutions into client strategies, ensuring a full-funnel approach and fostering digital transformation.
• Managing strategically the budget of assigned brands,identifyingand meeting unmet client needs, and defining success through key performance indicators related to client satisfaction, value delivery, and business growth.
• Coordinatingdaily interactions with internal agency functions (Strategic, Digital, Technology, Commercial)andensuring seamless collaboration andleveragingtheWPPnetwork's diverse capabilities formaximumclient impact.
• Overseeingcomplex problem-solving initiatives, integrating cross-disciplinary insights to arrive at strategic solutions, and servingas a principal advisor on risk, steering organization-wide initiatives that improve risk identification and assessment.
• Conductingadvanced competitive analysis to inform strategic recommendations and position clients for market differentiation.
• Supportingthe Client Director in developing innovative projects and contributingto fostering a culture of continuous learning and talent development within the team.
• A minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably with a focus onPharma orFMCG clients.
• Degree orequivalentcultural background.
• Demonstratedexpertise instrategicmedia planning and a deepunderstandingof theevolvingdigital, tech, andmartechlandscape.
• Proventrack recordin developing and implementing full-funnel digital strategies.
• Exceptional client advocacy and negotiation skills, with a history of shaping client engagements andoptimizingbusiness success.
• Strongstrategicand commercialacumen, with theabilitytoidentifygrowthopportunitiesand drivevaluefor clients and the agency.
• Previousexperience in a strategic role or a strong strategiccomponentwithinpastpositionwill be considered as a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.