Senior Key Account Manager

The North Face EMEA is looking for an exceptional Senior Key Account Manager to join our Sporting Goods Sales team based in Milan and/or Pederobba (TV), Italy.

Let’s Talk about the Role

You will have the ultimate end responsibility for managing the Italian portfolio of the Sporting Goods Key Accounts, leading and developing all sales and brand elevation opportunities. The primary goal is to ensure that all seasonal and yearly quantitative and qualitative objectives are met and aligned to the overall EMEA channel strategy.

How You Will Make a Difference

• Developing and building strong strategic partnerships with relevant accounts.
• Owning & leading the strategic account plan, ensuring complete execution and aligning seasonal initiatives to the overall EMEA GTM strategy.
• Strong ability to leverage in-depth market knowledge and analysis to define strategic priorities and identify key growth opportunities, both qualitative and quantitative.
• Driving the in‑store Brand presence, to ensure excellent Brand consumer awareness, connection and experience.
• Leading the development and implementation of account‑specific marketing plans.
• Lead and develop a small team across multiple markets, ensuring alignment with strategic priorities and effective execution.
• Planning, controlling and executing activities to hit the required sales and qualitative targets.
• Driving the seasonal selling ‘Go to Market’ process.
• Driving the assortment planning process within the defined distribution policy with the account, to ensure market differentiation, in order to build the base for future sustainable profitable growth.
• Drive profitable and sustainable market‑share growth, developing seasonal account plans (assortments, forecasts and scenario plans) driven by an in‑depth category, account, brand and marketplace knowledge.
• Drive an effective marketplace differentiation ensuring brand distribution and segmentation policies are respected.
• Ensure a smooth internal flow of communication on assigned accounts by providing constant updates to main stakeholders on business results, needs, opportunities and relationship status.

Skills for Success

• Deep knowledge and understanding of the Lifestyle industry and its distribution in Italy.
• Strong influencing skills with the ability to operate effectively within a complex matrix organisation.
• Ability to work at a strategic level with the accounts while maintaining strong control over executional detail.
• Strong stakeholder management and negotiation skills.
• Experienced in Word, Excel, PowerPoint and Outlook.
• Strong analytic skills.
• Ability to prioritise and plan effectively.
• A proactive “Hands on” approach.
• Fluent in English.

What’s in it For You

• A supportive feedback‑based culture where respect and integrity guide us in what we do.
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• Be part of an iconic outdoor and lifestyle brand in a multi‑brand, multi‑countries organisation.
• A discount card with 50% on all VF brands.
• Break‑out areas offering complimentary hot drinks.

Free to Be, Inclusion & Diversity

As a purpose‑led, performance‑driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

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