Senior E-commerce Director, Europe, Middle East & Africa

JOB SUMMARY

The Senior E-commerce Director EUME will be a pivotal leader responsible for shaping and accelerating Tory Burch’s digital commerce growth across Europe and the Middle East. This role blends strategic vision, operational excellence, entrepreneurialism, and deep customer insight to drive performance, brand equity, and market share across owned and partner digital channels as well as managing the day to day operational activities for EMEA’s digital platforms

Reporting to the President of EMEA, the role will have full P&L responsibility and lead the development and execution of the regional digital roadmap while fostering cross-functional alignment with key departments: Merchandising, Planning, Marketing, Creative, Analytics, Technology, and Customer Experience.

Another critical part of the role will be to closely work with global partners in New York and other Regions to ensure programming and content on digital direct-to-consumer (DTC) channels provide the best representation of the brand, while accounting for the cultural nuances of the local customer.

RESPONSIBILITIES

Strategic Leadership & Accelerate Growth

• Develop and implement a multi-year strategy for sustained digital growth to drive best-in-class e-commerce
• Identify and scale levers for growth, including digital marketing optimization, online buying innovation, CRM and personalization, site experience enhancements, and wholesale partnerships
• Utilize customer data and insights to develop and optimize customer strategies to grow topline
• Partner with Marketing and Creative to drive brand engagement and relevance for key marketing campaigns through innovative digital activations
• Drive alignment between global brand priorities and local execution, leveraging market insights to tailor content and engagement.

Commercial Accountability

• Full responsibility in partnership with online buying, merchandising, planning, digital marketing, email, site experience, and client services
• Lead execution of E-commerce strategies to develop fully integrated operational and seasonal plans across promotions, marketing, merchandising, site content development, and creative execution
• Work closely with Supply Chain Operations on improving efficiency and customer experience
• Partner with Finance to build annual and monthly financial growth plans and budgets

Brand Equity & Consumer Engagement

• Champion Tory Burch's brand values by creating elevated, localized experiences across platforms while enhancing Tory Burch’s visibility and salience via innovative storytelling, digital-first campaigns.

Digital Innovation & Experience

• Oversee execution across digital marketing, site experience, UX/UI, personalization, SEO/SEM, performance media, email, and CRM.
• Partner with Global Tech, Product, and Data teams to enhance platform capabilities, customer data strategy, and analytics infrastructure.
• Lead continuous improvement in user journey, checkout conversion, mobile optimization, and customer service.

Organizational Leadership

• Lead, coach, and develop a high-performing regional E-commerce team with a culture of agility, accountability, and innovation.
• Influence internal stakeholders across EMEA and Global HQ to embed digital-first thinking and customer centricity.
• Foster collaboration with store operations, logistics, and wholesale to ensure seamless omnichannel integration.
• Work across channel, function, and geographic teams within Tory Burch to effectively engage and align all available resources and stakeholders to meet the company goals
• Identify opportunities across channels and regions; take initiative to create solutions
• Embrace, embody and champion the mission and vision of Tory Burch

IDEAL CANDIDATE PROFILE

Strategic & Commercial Acumen

• Proven track record managing E-commerce P&Ls across multiple markets.
• Strong analytical skills with a focus on ROI and the ability to balance brand growth with business performance.

Digital Native with Innovation DNA

• Demonstrated experience launching and scaling digital innovations and testing new approaches.

Brand Builder

• Passionate about premium, purpose-led brands with regional expertise in Europe and the Middle East.
• Skilled in building brand affinity and distinctiveness through compelling storytelling and community engagement.

Leadership & Influence

• Authentic, growth-oriented leader with strong cross-functional collaboration skills.
• Effective communicator with experience driving change in complex, matrixed organizations.

Digital Thought Leader and Growth Hacker

• Deep understanding of data-driven E-commerce and direct-to-consumer marketing.
• Known for applying innovative thinking to established environments to drive digital growth.

E-commerce General Management

• Solid experience managing full E-commerce P&Ls with a focus on profitable growth.
• Hands-on expertise across E-commerce platforms, technologies, and the full digital marketing mix.
• Proficient in sales and conversion reporting, ROI analysis, SEO, social media, and email marketing.

Category, Brand, and Consumer Insight

• Strong personal connection to the Tory Burch brand and audience.
• Experience in premium, lifestyle, and global brand environments; omni-channel knowledge preferred.

Organizational & People Leadership

• Embodies the Tory Burch values and vision.
• Invests in talent development and performance.
• Skilled at aligning diverse stakeholders in global, fast-paced, creatively driven settings.
• Must have global leadership experience.