Senior Director, Hydration

Overview

Experteer OverviewIn this role you’ll drive the Operating Unit’s brand and portfolio strategy within a global Networked Organization. You will lead cross-functional collaboration to align with Global marketing and business performance, translating insights into winning consumer strategies. You’ll shape growth plans, activation calendars, and integrated marketing across markets, while managing P&L and developing team capabilities. This position offers a chance to influence a major beverage portfolio at scale and contribute to Coca‑Cola’s Total Beverage Company vision.

Responsibilities

• Lead and socialize portfolio and brand strategy for the Operating Unit and EU expansion into the hydration space
• Develop EU portfolio and brand strategy for LRP expansion and align with system stakeholders
• Identify consumer insights and create strategies that deliver category and company targets
• Develop and execute integrated marketing plans with IMX, drive growth, profitability, and market share
• Manage P&L in collaboration with Finance and ensure timely, high-quality plan execution
• Lead, coach and develop teams; foster cross-functional Agile collaboration
• Roll out strategies and brand plans to local markets and ensure flawless implementation by franchise teams
• Lead business reviews, measure performance, and reapply learnings to future plans
• Optimize marketing mix and activations across ATL, BTL, POS, and digital across markets
• Drive scalable ideas, synergies, and productivity across the OU
• Interact with Frontline organization to ensure strategy roll-out and local amplification

Responsibilities (continued)/Qualifications

• 15+ years of marketing and leadership experience including leading sizeable teams (5+)
• Experience in innovation strategy, creative strategy, and category/brand strategy
• Experience working in cross-functional and cross-geographical teams (preferred)
• Ability to oversee regional and local brand creative strategy and implementation
• Strong consumer insights background with analytics and business acumen
• Financial acumen and experience managing P&L
• Design thinking capability and Agile collaboration experience
• Excellent English communication, presentation, and storytelling skills
• Ability to work under pressure and meet tight deadlines
• Experience with TCCC business models and financials (desirable)

Benefits / Requisiti fondamentali

• medical benefits
• financial benefits
• annual incentive
• salary ranges provided by geography