Senior Director Brand and Content

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director Brand and Content based in Italy. This is a strategic leadership opportunity for an experienced marketing professional passionate about shaping brand identity, driving content excellence, and building high-performing creative teams. The role offers the chance to establish and lead a brand, content, and creative function from the ground up within a fast-growing B2B SaaS environment. You will define market positioning, develop impactful storytelling strategies, and create scalable content programs that support business growth and customer acquisition. Working cross-functionally with commercial, product, and marketing teams, you will ensure alignment between brand initiatives and revenue objectives. This position combines strategic vision with operational execution, leveraging modern AI-powered workflows to increase efficiency and content effectiveness. It is ideal for a leader who thrives in dynamic environments and enjoys building teams, processes, and capabilities that deliver measurable business impact. Accountabilities

Lead the development and execution of the overall brand strategy, positioning, messaging framework, and visual identity to strengthen market presence and category leadership. Build and scale a modern content function responsible for producing high-quality editorial content, thought leadership initiatives, and demand-generation assets that support awareness, engagement, and revenue growth. Establish and manage an in-house creative organization, including design, copywriting, video, and multimedia production capabilities. Develop efficient content and creative workflows that combine AI-powered tools with human expertise to improve speed, scalability, consistency, and quality. Partner closely with product, sales, marketing, and operations teams to align content, creative, and brand initiatives with go-to-market priorities and customer journeys. Recruit, mentor, and develop high‑performing professionals while fostering a culture of innovation, collaboration, and continuous improvement. Evaluate and manage external agencies, freelancers, and strategic partners while overseeing budgets and resource allocation. Define and monitor performance metrics related to brand awareness, content effectiveness, creative impact, productivity improvements, and business outcomes.

Requirements

12+ years of progressive experience in brand, content, and/or creative leadership roles, including significant exposure to B2B SaaS marketing environments. 5+ years of experience leading and scaling teams, with a demonstrated ability to hire, develop, and retain senior‑level talent. Strong understanding of SaaS go‑to‑market strategies, buyer journeys, demand generation, product marketing, lifecycle marketing, and sales enablement. Proven success in building marketing functions, teams, processes, and operational frameworks from the ground up. Experience marketing to SMB and mid‑market audiences within high‑growth, performance‑driven organizations. Excellent storytelling, editorial, and creative leadership capabilities with a strong understanding of what drives engagement and business results. Hands‑on experience utilizing AI technologies to improve content creation, creative production, localization, and workflow efficiency. Strong analytical mindset with the ability to connect brand and content initiatives to measurable outcomes such as pipeline growth, revenue generation, customer retention, and market influence. Exceptional communication, stakeholder management, and cross‑functional leadership skills, with the ability to influence at executive level.

Benefits

Competitive compensation aligned with local market benchmarks. Fully remote work environment with the flexibility to work from anywhere within Europe. Equity participation through stock options, allowing employees to share in the company’s long‑term success. Values‑driven culture focused on transparency, collaboration, and innovation. Significant opportunities for professional development, learning, and career advancement within a high‑growth organization. Annual paid leave in accordance with local regulations and employment agreements. Country‑specific benefits, which may include healthcare coverage, pension contributions, and other local perks where applicable. Diverse and international work environment with colleagues located across multiple countries and regions. Opportunity to contribute to a rapidly expanding technology business during a pivotal stage of growth.

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