Senior Demand Generation Lead

THE ROLE

We’re looking for a Senior Demand Generation Lead to own and accelerate our demand engine at a critical moment for the company.

This is a high-impact role sitting at the intersection of Marketing and Sales, with direct exposure to leadership and clear accountability on pipeline impact. The role exists to turn a shared Marketing–Sales strategy into fast, rigorous execution, ensuring demand generation remains a growth driver—not a bottleneck.

You’ll lead the Demand Marketing team, coordinate cross-functional stakeholders, and work daily with Sales leadership (including the co-founders). This role is for someone who thrives in high-expectation environments, can operate autonomously, and combines strategic clarity with hands-on execution.

RESPONSIBILITIES

A) Campaign Coordination

• Own the end-to-end execution of demand gen campaigns, from strategic input to delivery and results.
• Define detailed execution plans for campaigns, including scope, timelines, stakeholders, budgets and success metrics.
• Coordinate cross-functional stakeholders (Marketing, Sales, Customer Success, Solution Architects), with a strong focus on alignment with the UK Sales team.
• Plan and execute digital and physical initiatives (events, roadshows, field activities).
• Act as a player–coach: leading the team while remaining operational when needed.

B) Sales Enablement

• Coordinate the production of sales assets supporting the commercial cycle
• Ensure continuous alignment with Sales to guarantee real impact of the assets produced.

C) Demand Metrics & Analytics

• Track and report ROI of campaigns and events.
• Analyze contribution to pipeline and revenue.
• Continuously optimize initiatives based on data and performance insights.
• Work closely with Sales leadership to align on conversion, pipeline health, and priorities.

D) Team Management

• Lead and develop the Demand Marketing team.
• Manage planning, sprint execution, and reviews.
• Support team growth through coaching, feedback, and clear ownership.
• Coordinate closely with the Marketing Director and other teams to ensure consistency

REQUIREMENTS

A) Experience

• 5+ years of experience in B2B tech environments across Marketing, Sales, Product, or account-facing roles.
• Proven experience in leading teams and managing people.
• Strong track record of owning and delivering complex projects end-to-end.
• Direct exposure to executive leadership / top management.
• Mandatory: hands-on experience working very closely with Sales teams (daily collaboration, not occasional alignment).
• Experience in scale-up or high-growth companies is a plus.
• Exposure to international go-to-market motions, especially UK/global, is a plus.

B) Skills

• Strong organizational and time-management skills, able to handle multiple parallel initiatives.
• Solid capability in campaign planning and execution, from strategic input to operational delivery and lead handoff to Sales.
• Strong project management skills across internal teams and external vendors/partners.
• Comfortable with data, metrics, and reporting: able to track, interpret, and optimize performance.
• Strong understanding of the B2B tech market, including buying cycles and decision-makers.
• Excellent English, fluent and professional (near-native level required).

C) Attitude

• Commercially minded: focused on pipeline and revenue impact, not just MQLs.
• Passionate and curious about the market and the product.
• High sense of ownership and accountability.
• Scrappy and execution-oriented: able to move forward even in imperfect or ambiguous conditions.
• Builder mindset: comfortable creating structure and clarity where they don’t yet exist.
• Thrives in close collaboration with Sales, while fully owning Marketing KPIs.
• Strong communication and interpersonal skills, able to influence without authority.

WHAT WE OFFER

A competitive total-reward package

We offer a four-dimension package: Compensation (fixed and variable) + Benefits + Growth opportunities + an inspiring Culture.

Hybrid Workplace

We adopt a hybrid work scheme to support work-life balance, with a flexible approach that combines working in the office and working from home (or anywhere).

DE&I

As stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.

L&D and perks

• Training path and access to Mia-Platform hub with a vastity of training courses.
• Team building and many surprising events.