Senior Consumer Insights & Strategic Planning Manager Italy

Location: Milan

Contract term: Permanent

Reports to: Head of Consumer Connections Italy (Dirigente)

Role Seniority: Quadro

About us

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

About the role

It is an extraordinary opportunity to shape the future of Diageo. We are looking for a curious, motivated, and highly experienced strategic planner who can bring sharp insight and consumer-and-shopper-centric thinking to the heart of our decision making, from development of our growth strategies to execution drivers. It will also support key strategic planning projects for the business, working closely with Innovation, Customer Marketing, and Marketing teams. This role reports to the Head of Consumer Connections.

The role will take care of total business with ideas and insights that sell more. Our function is rooted in a philosophy and approach passionate about long-term goals, and goes well beyond functional research delivery.

Your Key Responsibilities

• Inspiring leadership and effective influencing skills across a diverse partner group, leading to genuine impact on delivering our ambition.
• Proactive fueling the business with consumer/ shopper led provocations and implications to drive penetration grow
• Integrative thinking to synthesize data and understanding from multiple sources in few core messages in a practical way
• Be externally diligent - to culture, trends & market place dynamics, to detect the factors that could positively or negatively impact growth
• Tenacious prioritization
• Lead the planning agenda, partnering with the brand and customer marketing teams on the development of category strategy, portfolio strategy, learning plans, creative development, and marketing business plans.
• Proactively defines and communicates opportunities for growth for the market, categories, and brands and articulates what it will take to realize these opportunities.
• Influences the business to make the right consumer/shopper led strategic and commercially savvy decisions.
• Champion continuous optimization by ensuring measurement and evaluation are coordinated with learning plans. Regularly apply these to support growth and improve the efficiency of our A&P spend. Manage research and planning budgets effectively.

About you

+7 years of Marketing/Consumer Research for FMCG, either at agency or client side

• Communicator and influencing skills across senior levels to engage and drive consumer‑centricity on decision‑making.
• Externally attentive (customers, competitors, economics, business trends, etc) to ensure the plans reflect opportunities and issues.
• Experience across all stages of primary and secondary research, from methodology selection to vendor management; while ensuring the results are delivered in clear and concise way.
• Strong Analytical Skills and ability to distill multiple set of data to uncover insights and turn them into concrete business recommendations.
• Experience in working in multicultural complex environments.
• Proficient in Italian and English.

Working with us

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part‑time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Rewards & Benefits

• Incentive plan that rewards you for delivering phenomenal performance.
• Modern work life balance policies and wellbeing activities.
• Employee Assistance Programme.
• Welfare Plan
• Health Insurance
• Working in the largest spirits' company in the world.
• Industry leading functional and leadership capability trainings.
• Our product discounts.

Diversity & Inclusion

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

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