Senior Campaign Operations Specialist

In your Senior Campaign Operations Specialist role, you will be responsible for the meticulous planning, execution, and optimization of marketing campaigns across diverse channels . By collaborating with cross- functional teams, they ensure that campaigns are delivered on time, stay within budget, and achieve targeted performance goals
Key Responsibilities
Campaign Planning & Administration

• Create and manage a centralized campaign calendar that consolidates campaigns across Inbound, Outbound and maximum impact.
• Define clear goals, milestones, and KPIs with Product marketing and Field marketing, and setting a unified framework for measuring success and enabling consistent tracking.
• Share in regular meeting campaign updates and plan and make data-informed adjustments
• Manage and coordinate all operational steps required for launch in collaboration with Marketing operations and Field marketing team
• Oversee the execution of campaigns, ensuring accuracy, timeliness, and alignment with briefs.
• Maintain detailed campaign documentation, including briefs, timelines and activities
• Manage campaigns using established tools and workflows, ensuring all activities are properly documented.
• Design repeatable and scalable workflows that support consistent campaign execution
  

Performance Monitoring & Optimization

• Track campaign performance, KPIs, and ROI, identifying trends, issues, and opportunities
• Provide actionable insights to stakeholders to improve campaign effectiveness and inform next marketing campaigns plans.
• Maintain accurate documentation of campaign performance
• Drive personalization and testing initiatives, while continuously monitoring performance and optimizing activities to maximize ROI.
  

Operational Leadership & Cross ‑ Team Coordination

• Define, refine, and enforce Standard Operating Procedures (SOPs) for campaign execution and continuously optimize workflows to improve efficiency, leveraging AI tools where appropriate.
• Assess team bandwidth and coordinate resource planning, workload management, and prioritization to ensure smooth campaign execution across all involved teams.
• Ensure operational excellence by identifying bottlenecks and implementing process improvements.
• Prepare campaign post‑mortems, coordinating input and feedback from all central and local channel stakeholders.
• Hold regular alignment meetings with local teams to ensure campaign efficiency and make data‑informed adjustments
• Keeping senior leadership updated on campaign progress and key insights, while reporting up to Management global campaigns results
  

Qualifications

• 3–5 years of experience in campaign operations, digital marketing, or marketing project management.
• Excellent organizational and project management skills, preferable knowledge of project platforms such as Asana
• Proven ability to analyze campaign metrics such as CTR, CPC, ROAS, and conversion rate
• Strong communication and stakeholder‑management abilities.
• Proficiency with analytics dashboards, Excel/Google Sheets
• Fluent in English, both written and spoken
• Nice-to-Have Skills: basic knowledge of Data studio, Tableau, Sales force
  

Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.