Senior B2B Lead Generation

Overview

For one of our leading consulting client, we are looking for a senior Lead Generation & Outbound Marketing consultant to support and scale B2B acquisition initiatives for our clients and internal growth.

This is a true consulting role : high autonomy, outcome-driven, and focused on qualified pipeline impact — not task execution under supervision.

What you’ll work on

• Design and implement B2B lead generation strategies with a strong outbound focus
• Build and optimize multichannel outreach systems (email, LinkedIn, CRM workflows)
• Define ICPs, segmentation logic, and lead qualification frameworks
• Improve funnel performance: lead quality, conversion rates, and pipeline contribution
• Audit and optimize existing client acquisition systems
• Translate business goals into concrete, measurable acquisition plans
• Support and mentor junior team members when needed
• Contribute to internal playbooks and service development

What we’re looking for

• Proven senior experience in B2B lead generation and outbound marketing
• Strong consulting mindset: you diagnose, prioritize, and execute
• Ability to work independently with limited oversight
• Solid command of CRM-SALESFORCE and marketing automation tools
• Comfortable working directly with clients and challenging assumptions
• Agency or consulting experience is a strong plus

Engagement details

• Contract: Freelance / Independent contractor- eventually transforming into permanent role
• Commitment: Ongoing collaboration
• Location: hybrid
• Compensation: Day rate or monthly retainer, based on experience and scope

What’s in it for you

• An excellent environment to work in open, non-hierarchical, collaborative, respectful and people-oriented.
• International Exposure
• Unlimited learning opportunities, including hands-on experience working with high-level executive interim managers and formal training sessions delivered by the Academy
• Attractive rewarding package and excellent opportunities for professional growth
• Work-life balance and flexibility