Sales Director – K-FANS Division (B2B2C & Consumer)

Company Description

K-Sport is an Italian sport-tech group leader with over 15 years of experience in performance analysis and more than 2,000 clients worldwide . Our GPS and wearable technologies are trusted by world-class athletes and teams, including Lionel Messi, Cristiano Ronaldo , Argentina, Italian, Brazil National Football Team , national basketball teams, and top tennis players such as Flavio Cobolli and Alexandre Müller

We create technologies born for professionals and make them accessible to a broader audience through reliable, intuitive, high-impact products.

With K-FANS , the consumer division of the group, we are bringing innovation from the training ground to the stadium, elevating the fan experience with new tools, data and engagement.

K-Sport operates globally with headquarters in Italy, Switzerland, Australia and the United States , supported by a young, dynamic team and a clear vision: to redefine how sport is lived, measured and understood.

Joining K-Sport means stepping into a global project with strong momentum and ambitious plans for the future of sport-tech.

Role description

We are looking for a Sales Director to lead the commercial growth of K-FANS , the consumer division of the K-Sport Group.

The role will focus first on the Italian market, an ecosystem of over 50,000 semi-pro sports clubs and more than 1.5 million potential end users , before expanding internationally.

You will build and manage a territory-based sales structure , combining strong central digital activation with local events, partnerships and on-the-ground initiatives to drive adoption and sales.

You will report directly to the CEO and work closely with K-Sport’s technical and operational teams to ensure seamless delivery, support and product evolution.

This role requires a strategic, hands-on leader with experience in B2B2C, consumer tech or sport-tech , able to scale a sales network and turn a high-potential market into a commercial success.

Job Profile

• At least 5 year experience as a Head of Sales / Sales Director within sport-tech, consumer tech, retail or B2B2C environments.
• Strong ability to manage territories and develop multichannel sales networks.
• Skilled in balancing central digital strategies with local, on-the-ground commercial activities.
• Natural leadership, results-driven mindset, and the ability to build processes from scratch.
• Entrepreneurial attitude, fast decision-making skills, and the ability to lead diverse teams.
• Willingness to travel frequently across Italy and later to additional international markets.
• Excellent cross-functional coordination skills with technical and operational departments.

Operating Details

• Location: Switzerland (K-Sport / K-FANS Headquarters) with frequent travel in Europe
• Initial Priority Market: Swiss & Italy
• Reporting Line: Direct report to the Group CEO
• Internal Collaboration: Marketing, Product, Operations, Technical, Customer Support
• Ultimate Goal: Build and scale the K-FANS commercial division and drive international growth
• Salary: in line with best of the market including stock-option plan