Descrizione dell'offerta
Trade Marketing Expert (Italy)
Position Reports to: Senior Trade & Marketing Manager – Southern Europe
Industry: FMCG – Healthcare / Beauty
The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.
Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
Support and guide distributor sales teams with trade marketing expertise and tools
Co-develop and implement customer and pharmacy activation plans
Monitor distributor performance and propose corrective actions where needed
Trade Marketing & Activation
Develop and deploy trade marketing plans adapted to the distributor model
Lead in-store activations, POS materials, and visibility initiatives
Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
Deliver compelling sales support materials and presentations
Promotions & Commercial Excellence
Design and manage consumer promotions (bundles, contests, special packs)
Drive promotional pack creation and assortment optimization in collaboration with distributor
Ensure strong ROI and execution quality of all trade initiatives
Track sell-in / sell-out performance and market data
Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
AI & Digital Enablement
~ Manage product coding, POS materials, promotions
Oversee supplier coordination (agencies, POS materials, packaging)
4–6 years in Trade Marketing / Marketing / Sales within FMCG
~ Strong commercial acumen and customer focus
Excellent execution and project management skills
Analytical mindset with data-driven decision-making
Digital curiosity and interest in AI-driven tools and solutions
Bachelor’s or Master’s degree in Marketing, Business, or related field
Strong partnership with the Italian distributors and sales teams
Effective use of data and AI tools to drive performance
LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.
The LifeStyles family of brands includes the #1 global non-latex condom brand, SKYN®, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates®, LifeStyles®, Manix®, Unimil®, and Blowtex® and Control. The brands values are centered around sex positivity, pleasure, confidence and inclusivity.
Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles Healthcare was created on September 1, 2017 , when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.
As of December 1, 2022, Lifestyles is owned by Linden Capital Partners , a Chicago-based private equity firm focused on the healthcare industry.
We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged. We have a focus on safety and teamwork - and we want you to join us! If you’re looking for a daring opportunity to build brands in this booming & thrilling category, then let’s talk.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Position Reports to: Senior Trade & Marketing Manager – Southern Europe
Industry: FMCG – Healthcare / Beauty
The Trade Marketing Expert is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.
This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.
Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
Support and guide distributor sales teams with trade marketing expertise and tools
Co-develop and implement customer and pharmacy activation plans
Monitor distributor performance and propose corrective actions where needed
Trade Marketing & Activation
Develop and deploy trade marketing plans adapted to the distributor model
Lead in-store activations, POS materials, and visibility initiatives
Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
Deliver compelling sales support materials and presentations
Promotions & Commercial Excellence
Design and manage consumer promotions (bundles, contests, special packs)
Drive promotional pack creation and assortment optimization in collaboration with distributor
Ensure strong ROI and execution quality of all trade initiatives
Track sell-in / sell-out performance and market data
Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
AI & Digital Enablement
~ Manage product coding, POS materials, promotions
Oversee supplier coordination (agencies, POS materials, packaging)
4–6 years in Trade Marketing / Marketing / Sales within FMCG
~ Strong commercial acumen and customer focus
Excellent execution and project management skills
Analytical mindset with data-driven decision-making
Digital curiosity and interest in AI-driven tools and solutions
Bachelor’s or Master’s degree in Marketing, Business, or related field
Strong partnership with the Italian distributors and sales teams
Effective use of data and AI tools to drive performance
LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.
The LifeStyles family of brands includes the #1 global non-latex condom brand, SKYN®, Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products, under its local heroes such as Mates®, LifeStyles®, Manix®, Unimil®, and Blowtex® and Control. The brands values are centered around sex positivity, pleasure, confidence and inclusivity.
Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles Healthcare was created on September 1, 2017 , when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.
As of December 1, 2022, Lifestyles is owned by Linden Capital Partners , a Chicago-based private equity firm focused on the healthcare industry.
We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged. We have a focus on safety and teamwork - and we want you to join us! If you’re looking for a daring opportunity to build brands in this booming & thrilling category, then let’s talk.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Candidatura e Ritorno (in fondo)
Ricevi annunci simili
Inserisci la tua email: ti avvisiamo quando escono nuovi annunci corrispondenti.
✅ Controlla la tua email e clicca il link per confermare l'alert.
Nessun account necessario. Disiscrizione con un clic dall'email.