Responsible for Digital Marketing

Axpo Italia S.p.A. is looking for a Responsible for Digital Marketing with a proven background and solid experience in the role within international and structured companies.

The Responsible for Digital Marketing will report to Communication & Marketing Director, with responsibilities on digital marketing strategies/activities, websites, and platforms for Axpo Italia S.p.A B2B communication.

• Design, develop and optimize the B2B digital experience (UX/UI), including website visual identity and all key digital touchpoints (website, platforms, customer area and digital customer journey)
• Collaborate closely with internal teams (Brand & Media, Marketing, Sales, IT) and Headquarters to define platform requirements, deliver digital projects and ensure alignment with Digital Corporate Branding and communication guidelines
• Manage and continuously update digital platforms, including content strategy (SEO/GEO), website optimization, evolution of online services, and promotion of company content and storytelling
• Monitor and analyse digital performance (KPIs, analytics, digital sentiment), supporting B2B lead generation and identifying market trends and improvement opportunities through competitor analysis
• Act as a key point of contact for Business Units, supporting B2B digital promotion initiatives and ensuring consistency and effectiveness across activities
• Coordinate operational and administrative aspects of digital marketing activities (vendor management, budget tracking, purchase orders, contracts and content usage rights)
• Ensure all digital activities and platforms comply with internal policies, brand standards, group guidelines and relevant regulations, including data privacy and accessibility.

Requirements

• At least 8 years of proven experience as Responsible for Digital Marketing within international and structured companies; previous experience in energy sector is considered a plus
• Strong project management and high potential to outstanding performance under complexity and tight deadlines
• Relentless curiosity to experiment (by analyzing and execute recommendations), innovate and urge to improve to guarantee Business success.
• Structured as well as cutting-edge thinking of the role of digital for clients and business.
• Excellent knowledge of the Italian and English language.
• Salesforce tools knowledge is considered a plus

What we offer