REGIONAL LEAD & CONVERSION INSIGHTS MANAGER

Stellantis is a leading global mobility player guided by a clear mission: to provide freedom of movement for all through distinctive, appealing, affordable and sustainable mobility solutions. Our Company's strength lies in the breadth of our iconic brand portfolio, the diversity and passion of our 300,000 people, and our deep roots in the communities in which we operate.

The Lead & Conversion Insights Manager is the Regional authority on the lower‑funnel commercial engine , responsible for diagnosing and improving the performance of:

LFAs → Leads → Offers → Orders

This role ensures visibility, accuracy, and interpretation of all lower‑funnel signals across G10 markets, identifying where conversion breaks and advising RMPE Leadership, Brands, and Markets on the actions required to restore performance.

This position plays a strategic business role , linking digital and media activity with commercial outcomes, enabling proactive management of demand, lead quality, routing efficiency, and order generation.

KEY RESPONSIBILITIES

1. Full Ownership of Lower-Funnel Performance (LFAs → Leads → Offers → Orders)

• Monitor daily/weekly lower‑funnel KPIs across all G10 markets.
• Diagnose drops in:
• LFAs
• Leads
• Lead qualification
• Offer requests
• Conversion to order
• Identify root causes such as:
• Form routing issues
• CRM delays
• Dealer response quality
• Landing page offer visibility issues
• Media/digital audience shifts
• Incorrect or outdated offers

2. Lead Quality, Routing & CRM Collaboration

• Partner with CRM/Lead Operations to:
• Ensure accurate routing and market configuration
• Detect broken lead flows
• Validate dealer performance and response time
• Improve qualification processes
• Ensure all markets maintain high-quality lead flows aligned with Brand priorities.

3. Commercial Impact & Link to Business KPIs

• Demonstrate how lower‑funnel indicators impact:
• Sales pipeline
• Order intake
• Cost per lead and cost per order
• Conquest and loyalty objectives
• Advise management when funnel health signals future volume risk.
• Identify where commercial measures (offer changes, retail push, incentives) are required.

4. Weekly/Monthly Reporting

• Deliver lower‑funnel analysis into Weekly Regional Alerts (Brand & Market).
• Provide:
• clear explanations of conversion shifts
• what changed
• why it happened
• what should be done
• Prepare insights for monthly governance and quarterly business reviews.

5. Deep-Dive Support for T1/T2 Markets

• Conduct priority root-cause investigations for FR, IT, DE, UK, ES and T2 Markets
• Support urgent escalations within 48h SLA .
• Connect lower‑funnel findings with media and digital insights to create unified diagnosis.

6. Cross-Functional Advisory & Performance Recommendations

• Advise Brands & Markets on:
• lead management improvements
• forms & routing
• qualification rules
• offer visibility and alignment
• improvements to customer conversion journeys
• Create practical corrective actions for markets following funnel instability.

7. Governance, Standardization & Compliance

• Ensure Markets use standardized definitions, KPIs, and lead classifications.
• Support implementation of a unified Regional lead governance model.
• Maintain documentation, best practices, and guidance for Market funnel teams.

CORE SKILLS

Performance & Insight Skills

• Expert understanding of lead management and conversion funnels.
• Ability to link lower‑funnel signals to commercial impact.
• Strong analytical and problem‑solving skills.
• High rigor in diagnosing data inconsistencies.

Leadership & Collaboration

• Strong ability to influence CRM teams, Markets, Brands, and Agencies.
• Clear and confident communication with senior stakeholders.
• Ability to work under time pressure with rapid, structured problem solving.
• Customer‑centric, business-minded approach.

TECHNICAL SKILLS

• Good knowledge of CRM platforms.
• Understanding of web‑to‑lead flows, form tagging, routing logic.
• Power BI dashboard reading (intermediate to advanced).
• Strong Excel and PowerPoint capabilities for insight visualization.
• Understanding of marketing, digital and media KPIs (nice to have).

SENIORITY LEVEL

Manager / Senior Specialist , expected to coordinate with:

• Market CRM & Lead Ops teams
• Brand Directors & Sales Directors
• Digital Ops & Media Insights Leads
• Regional Strategy, Planning & Performance teams
• Retail and dealer performance owners

SUCCESS CRITERIA (WHAT GREAT LOOKS LIKE)

• Lower‑funnel issues identified and escalated within 48 hours .
• Tier 1 markets achieve improved conversion stability and lead quality.
• All G10 markets adopt consistent conversion KPIs and governance.
• Order pipeline benefits from improved routing, qualification and lead handling.
• Lead insights clearly influence commercial actions (offers, mix, incentives).
• Senior leadership recognizes this role as essential to demand and conversion management.

At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future.

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