Regional Channel Sales Manager

Job Title: Channel Sales Manager (Italy Market)

Location: WFH

Position Overview

We are seeking a results-driven and channel-savvy Overseas Channel Sales Manager to focus on the Italy market . Your core mission is to develop and manage a diverse portfolio of mainstream retail channels. Through effective channel strategies and execution, you will drive sales growth of our robotic pool cleaners and play a key role in achieving the company’s multi-million euro sales target in Europe by 2026.

Key Responsibilities

1. Channel Development & Sales Breakthrough

• Take full responsibility for developing, penetrating, and managing key sales channels including Leroy Merlin, Auchan, Fluidra, Poolcorp , and others.
• Formulate and execute channel sales growth strategies, focusing on high-potential product portfolios to achieve significant sales growth.

2. Key Channel Partner Management

• Build strong, long-term partnerships with core channel partners, becoming their trusted business advisor.
• Continuously improve channel share and sales performance through regular business reviews, joint business plans, and point-of-sale support initiatives.

3. Channel Operations & Sales Efficiency Optimization

• Collaborate with internal teams to develop competitive channel pricing, promotion, and product mix strategies to enhance channel profitability and sales efficiency.
• Lead new product launches and in-store display optimization to ensure product visibility and appeal at retail points of sale.

4. Market Insights & Strategy Adjustment

• Develop deep insights into the Italy robotic pool cleaners market landscape and competitive dynamics, providing actionable recommendations for channel strategy and product planning.
• Leverage sales data and market intelligence to identify growth opportunities and adjust sales strategies in a timely manner to drive business growth.

Qualifications

1. 5+ years of sales experience in the Italy local market , with proven expertise and established relationships in key channels such as Leroy Merlin, Auchan, Fluidra, and Poolcorp .
2. Proven experience in customer development from 0 to 1 or scaling from 1 to N, with a track record of successfully managing accounts with annual sales exceeding €10 million .
3. Deep understanding of consumer trends in the French pool robot market, with experience in product localization, retail merchandising, or category management preferred.