Public Relations Specialist

Our Company:

We are The Tour Guy , the leading provider of incredible tours and authentic experiences for all types of English-speaking travelers visiting destinations across Europe and the U.S.A. Our mission is to help others make more out of life through experiencing destinations, culture, and learning. With a dedication to immersing ourselves in international culture, we have recruited an experienced team of guides with the ability to create the wow factor for fellow adventure seekers.

With loyalty to the customer, we follow the Golden Rule of travel: treat vacations like you want yours treated. Our highly educated team is dedicated to creating an exclusivity factor, providing unique, once-in-a-lifetime tours, activities and experiences to travelers – from tours of the Vatican to authentic Parisian cooking classes, and everything in-between.

We are looking for a sharp, high-autonomy PR Specialist who knows how to move the needle. We need someone who can land a top-tier placement and understands exactly how that coverage feeds into our broader digital growth.

PR Specialist Role

You will be responsible for getting our brand in front of the right people, whether that's a traditional news desk or a viral social feed.

• Media Pitching:  Researching, drafting, and landing pitches in mainstream media outlets. You should have a proven track record of getting "yes" from journalists.
• Digital PR & Backlinks:  You understand that a mention is good, but is more impactful when it comes with a backlink to the appropriate page. You’ll align your pitching strategy to support our SEO goals.
• Social Media Support:  You’ll assist our social team managing video content on Instgram, TikTok, and whichever platforms come next. You should know how to script and produce (or direct) snappy, engaging vertical content that feels native to the platform and frames our products for sale.

What We’re Looking For

• High Intellectual Horsepower:  You learn fast, think critically, and don’t need your hand held.
• Driven & Self-Motivated:  You are a hunter. You don’t wait for assignments; you find opportunities and execute them.
• Organized:  You manage multiple pitches, follow-ups, and production deadlines without letting anything slip through the cracks.
• English:  Flawless English grammar.

Requirements

• 2–4 years of experience in public relations.
• A portfolio of successful media placements and backlink wins.
• Hands-on experience creating or managing vertical video content.
• The ability to write compelling hooks that actually get opened.

 At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.