Public Promotions Senior Manager

Overview

We are hiring!

Siamo Snaitech , uno dei principali operatori di gioco legale in Italia. Abbiamo sedi in Italia e all’estero. Nel nostro Gruppo rientrano diverse realtà, tra cui Epiqa , società multimediale, Snai Rete Italia e Giobet , focalizzate sulla raccolta del gioco pubblico e legale in Italia. We are hiring! Siamo

Un ambiente dinamico ed internazionale. Un ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione.

What You’ll Do

• Define and implement CVM strategy (mainly retention, up & cross selling) for all customer base through online and retail public promotions (in close relationship with affiliates);
• Define promotional strategy across all products, create and execute campaigns;
• Define and implement promotional strategy for all customer base including increase of % of marketing consents;
• Monitor main KPIs related to mass market customers and to campaign performances;
• Design and implement Generosity initiatives, to drive retention and optimize customer value;
• Act as a second level support to Customer Care for issues related to promotional activities;
• Define, implement and manage loyalty strategy, with the objective to increase brand engagement and retention, for ensuring that the loyalty program supports also cross selling and Responsible Gaming limits objectives;
• Design the loyalty program in terms of goals, mechanics, rewarding, economic and technical feasibility;
• Implement and manage the loyalty program evolutions also through benchmarks and customer listening and define the yearly roadmap;
• Manage loyalty awareness and engagement campaign plans, both online and in store,
• Monitor main loyalty KPIs in terms of engaged customers, loyalty transactions on retail, loyalty bonus spending, loyalty CSI and define corrective actions;
• Manage omnichannel activities in terms of caring events (online and offline) and continuous push on loyalty usage on retail to enlarge omnichannel Customer Base;
• Manage promotions (like bonus wheel) in terms of clustering, goals, mechanics, rewarding, economics and technical feasibility.

What You’ll Bring

• You have demonstrated years of hands-on Data Analysis experience
• You’re confident with key tools: Excel, Promo Engine, BI Platform;
• You’re analytical and data-driven, able to extract insights from metrics and refine strategies accordingly;
• You’re proactive, well-organized, and capable of managing multiple priorities in a fast-paced environment;
• You communicate clearly across teams, enjoy cross-functional teamwork, and are proficient in English;
• University degree is a plus but not required.

Cosa ti offriamo

• Un ambiente dinamico ed internazionale
• Un ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione.

Unisciti a noi e facciamo la differenza insieme

#Snaitech #innovation #inclusion #people #talent #sustainability

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