Public Promotions Senior Manager

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars. The company embodies innovation and ambition, with significant growth potential in a dynamic market.

What you’ll do

• Define and implement CVM strategy (mainly retention, up & cross selling) for all customer base through online and retail public promotions in close relationship with affiliates.
• Define promotional strategy across all products, create and execute campaigns.
• Define and implement promotional strategy for all customer base including increase of % of marketing consents.
• Monitor main KPIs related to mass market customers and to campaign performances.
• Design and implement Generosity initiatives to drive retention and optimise customer value.
• Act as a second‑level support to Customer Care for issues related to promotional activities.
• Define, implement and manage loyalty strategy to increase brand engagement and retention, supporting cross‑selling and Responsible Gaming limits objectives.
• Design the loyalty program in terms of goals, mechanics, rewarding, economic and technical feasibility.
• Implement and manage the loyalty program evolutions through benchmarks, customer listening and define the yearly roadmap.
• Manage loyalty awareness and engagement campaign plans online and in store, monitor main loyalty KPIs (engaged customers, loyalty transactions on retail, loyalty bonus spending, loyalty CSI) and define corrective actions.
• Manage omnichannel activities in terms of caring events (online and offline) and continuous push on loyalty usage on retail to enlarge omnichannel customer base.
• Manage promotions (like bonus wheel) in terms of clustering, goals, mechanics, rewarding, economics and technical feasibility.

What you’ll bring

• Demonstrated years of hands‑on data analysis experience.
• Proficiency with key tools: Excel, Promo Engine, BI Platform.
• Analytical and data‑driven mindset, able to extract insights from metrics and refine strategies accordingly.
• Proactive, well‑organised and capable of managing multiple priorities in a fast‑paced environment.
• Clear communication across teams, enjoyment of cross‑functional teamwork and proficiency in English.
• University degree is a plus but not required.

Why choose us

• Permanent contract with hybrid work.
• A dynamic environment within the world’s largest online gaming group.
• Opportunities for learning, growth and cross‑country collaboration.
• Meal allowance.
• Supplemental health insurance.
• An inclusive work culture and access to our Diversity & Inclusion initiatives.
• Well‑being support: meditation courses, online medical services and counselling with certified coaches and psychologists.
• Learning & development: training platforms, workshops, conferences and our FlexiLearning programme (4 hours per month dedicated to learning).
• Parental leave packages offering additional financial and practical support.
• Volunteering during working hours.

Equal Opportunity Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.