Product Marketing Specialist

Our mission is to redefine the way companies manage their finances, by delivering a seamless, intuitive and collaborative, end-to-end financial management experience. We are the forefront of financial innovation and fight so that Italian business can thrive.

Funded by fintech experts in the Italian and European landscape and backed by the most innovative Italian financial institutions, we are on the lead to grow a champion in the industry. We want to build a truly agile company where everyone is empowered on their duties and responsibilities. You have the opportunity to join this project and make your concrete and strong impact in building the products. If starting from scratch stimulates you, and you want to think without boundaries, if you are looking for an opportunity in fintech world, join us in this journey.

We're looking for a Product Marketing Specialist with a passion for digital products, communication, and customer needs to join our Marketing team. You’ll work closely with both our Marketing and Product teams to help bring our product to market, improve its positioning, and drive user adoption and engagement.

You will play a key role in supporting go-to-market strategies, crafting clear messaging, and creating content that helps users understand and benefit from our platform.

What you will do

• Translate product features into clear, compelling benefits for target users
• Support the creation and execution of go-to-market plans for new features and releases
• Work with the Product team to gather insights from users, the market, and internal stakeholders
• Ensure product messaging is consistent and aligned with brand tone and audience needs
• Monitor product performance metrics (activation, adoption, retention) and help identify areas of improvement
• Collaborate with Marketing, Sales and Customer Support teams to ensure a clear understanding of product value

What you need to succeed

• 1–3 years of experience in marketing, preferably in tech, SaaS, or digital products
• Degree in Marketing, Business, Communication, Management, or related fields
• Strong interest in product marketing and go-to-market strategies
• Excellent writing and communication skills in Italian and English
• Comfortable working with data to inform decisions
• Proactive, curious, and eager to learn
• Passion for fintech, startups, and digital innovation

Nice to have

• Experience in B2B marketing or SaaS environments
• Familiarity with tools like Mixpanel, Google Analytics, Hotjar, Intercom, etc.
• Basic understanding of user lifecycle, onboarding, and retention metrics

What we offer

• up to 30k€ base salary
• Opportunities for professional growth in an expanding fintech company
• Budget for training and development (courses, books, training events)
• Hybrid work environment (office near Milan Central Station + smart working)
• Ticket restaurant, health insurance and company MacBook
• Parenting support with allowance and flexibility for new parents
• A young and motivated team, always ready to support you in your growth path

Hiring steps

• HR screening call
• Introduction and deepdive call with the manager
• Final interview with Tot’s co-founders

To grow with us, it is not enough to do your job well: we are looking for people who will put in their own effort, demonstrating not only competence, but also initiative and proactivity.