Product Marketing Specialist „Large Format Printing / Graphics“ (m/w/d)

Our world is printed.

From packaging and labels to signage, textiles, and ceramics, printed technology shapes how we live, work, and interact. Much of it is produced on Durst systems.

Durst Group is a privately owned, global technology company with more than 1,100 employees and operations in over 40 countries. With deep roots in Italian engineering and design – and over 90 years of innovation – Durst develops and markets advanced solutions for digital production, automation, and intelligent manufacturing across industrial applications worldwide.

Made in Durst.

To strengthen our large format printing solutions, we are looking for a dedicated Product Marketing Specialist (m/f/d) who will clearly position our products, be responsible for successful market launches and sustainably increase demand in the market.

Main tasks:

• Development and implementation of go-to-market strategies for products and product innovations.
• Developing clear product positioning, core messages and value propositions.
• Planning and implementation of product launches and marketing campaigns via relevant channels.
• Creating sales enablement materials and conducting training for sales and partners.
• Continuous market, competition and performance analyses to optimize messaging and measures.
• Representing the products to customers, partners, press and at trade fairs.

Requirements:

• Degree in marketing, business, communication, technology or comparable.
• Several years of experience in product marketing, ideally in the mechanical engineering, printing industry or B2B technology environment.
• Very good knowledge of go-to-market strategies, value proposition design, product positioning and competitive analysis.
• Strong communication skills and ability to convey complex content in an understandable way.
• Structured, independent way of working and high customer and market orientation.
• Affinity for data-driven work and modern (also AI-supported) marketing tools and CRM systems.

Our offer:

• The chance to become a Durst'ler - attractive additional benefits including e.g. own gym, additional cash register, canteen/bar.
• Attractive product portfolio and the chance to work for one of the best-known high-tech companies in South Tyrol.
• Long-term prospects and learning/development opportunities in a successful, international group of companies.

Everything else you would like to know about our "little big company", Durst and the Durst employees, our working environment and other details in a personal interview - we look forward to receiving your application!