Product Marketing Specialist (B2B SaaS)

Meetical, a SaaS company building productivity apps in the Atlassian Ecosystem, is looking for a highly motivated Product Marketing Specialist . If you’re an exceptional storyteller, a strong writer, and a hands-on marketer who loves turning creative ideas into structured, high-impact campaigns — this is the perfect role for you!

Responsibilities:

• Create compelling stories, effective marketing campaigns and convincing marketing assets to position and sell our products.
• Write engaging content about product features, productivity practices, and Atlassian ecosystem updates.
• Lead existing initiatives in Content Marketing, SEO, App Store Landing Pages, and Email Marketing.
• Give product presentations and take part in community events (online and offline).
• Create impactful slide decks and product presentations for sales and events.
• Create Landing Pages with compelling copy and appropriate marketing assets.
• Work closely with the Product Manager and Dev Team to shape a product customers love.
• Partner with freelancers, agencies, and ecosystem partners to extend our reach.
• Systematically explore new traction and marketing channels (Paid Ads, Social, …).
• Collaborate with customers to understand their pain points and turn success stories into marketing assets.
• Contribute to first- and second-level customer support (~10% of time) to stay close to user needs and ensure great customer experience.
• Embrace a startup mindset and be ready to “do whatever it takes” to help the company succeed.

Your ideal profile:

• Degree in Marketing or related field with a minimum of 2-3 years combined experience in marketing, copywriting, design, product marketing, content marketing, email marketing, or similar.
• Tech-savvy person who likes to collaborate with both technical and non-technical people and likes productivity tools in general (Calendars, ToDo Apps, Productivity Hacks)
• Highly organized and detail-oriented, able to turn creative ideas into actionable marketing plans and deliverables.
• Great presentation skills and feel comfortable in front of a camera in online meetings.
• Hands-on experience with Content Marketing, SEO, Google Analytics, Marketing Funnels, CRMs, Content Management Systems (Webflow/Wordpress).
• Proficient with creator tools such as Figma, Canva, Photoshop, Powerpoint etc.
• Experience with marketing tools, including Google Analytics, CRMs, Landing Pages and email marketing platforms.
• Excellent English skills with ability to work in an international b2b environment to create strong relationships with customers and partners.
• Experience with Atlassian Tools like Confluence and Jira is a big plus. Willingness to learn these tools and become proficient with them, is a must.
• You’ll thrive at Meetical if you share most of our values: Ambition, Collaboration & Trust, Autonomy, Curiosity, Teamplay, Playfulness & Fun, Efficiency, Accountability, Innovation, Continuous Learning, Customer Empathy, Quality Mindset.

Benefits:

• Full time position (80-100%) with competitive salary and optional participation in the Employee Stock Option Plan.
• Flexible work schedule with 3 core days in Bolzano office @ NOI Park.
• Amazing in-person conferences two times a year in Barcelona, California, and more.
• Up-to-date Apple hardware or equivalent, state-of-the-art tools.
• Amazing learning opportunities and an incredible chance to grow with the company.

Join us and help shape the future of productivity in the Atlassian ecosystem — while growing your skills, career, and impact every day.