Product Marketing Manager

CRIF, a prestigious and innovative international group specialising in information solutions, decision-making models, outsourcing, software and consulting services to support banks, financial companies, insurance companies, utilities and businesses.

We are looking for a Senior Product Marketing Manager to design and orchestrate the global Go-To-Market strategy for our comprehensive Credit Lifecycle Platform.

Rather than managing isolated products, you will own the positioning of a unified ecosystem and its specialized industry verticals.

The role represents a strategic junction between Product, Sales, Marketing and Corporate Stakeholders, with the objective of managing the transition from a fragmented and granular legacy product portfolio to a new, integrated value proposition based on vertical solution domains

Main responsibilities:

The Product Marketing Manager will have direct responsibility for defining and coordinating the following activities:

Go-To-Market for New Solutions

• Definition of the global Go-To-Market strategy for new software solutions;
• Alignment between product roadmap, commercial readiness and market messaging;
• Coordination of commercial launches in collaboration with Product and Sales.

Customer Migration and Legacy Management

• Definition of the customer migration plan from legacy products to new solutions;
• Planning and governance of legacy product sunset activities;
• Coordination of related impacts: contractual, legal, customer communication.

Pre-Sales Enablement and Materials

• Definition and coordination of pre-sales materials (value proposition, pitch decks, positioning, storytelling);
• Ensuring message consistency across all solution verticals;
• Ongoing enablement and support of the global sales organization.

Alignment and Governance

• Continuous collaboration with the Heads of vertical solution domains.
• Validation of strategies and execution plans with the Head of Solution Offering and other; relevant stakeholders;
• Coordination of external suppliers supporting marketing campaigns and initiatives;

Requirements:

• Proven experience in Product Marketing / Go-To-Market for B2B software solutions;
• Strong knowledge of the banking, lending, and credit lifecycle domain;
• Ideal background from: banking software vendors, consulting firms with strong exposure to GTM initiatives;
• Demonstrated ability to operate with senior stakeholders in complex, matrix organizations.

Place of work: Bologna with the possibility of working in smart working

We offer a safe and inclusive environment where colleagues are encouraged to think outside the box. CRIF is committed to creating a diverse, inclusive work environment and promoting equal opportunities throughout the employee life cycle. We aim to attract and retain the best people and embracing gender, age, culture, religion and disability diversity