Product Application Engineer

Role description

Provide deep technical engineering expertise to internal resources and customers from product specification, design, installation and post-sales problem resolution. Develop and implement marketing strategies, create tailored messaging, plan campaigns and support the sales team for their implementation and in the opportunities development under the technical and commercial perspectives. Ultimately, contributing to the company's overall success, resulting in best-in-class customer experience within the assigned product range.

Main tasks and responsibilities

• Train, support, and collaborate with Sales, Customer Care, and Operations in identifying customer needs and innovative solutions fulfilling technical and application-related specifications, considering sustainable total cost of ownership (STCO).
• Monitor sales development and suggest expansion proposals accordingly with the assigned Product Portfolio dynamics.
• Develop customized projects for customers, collecting all the necessary data, and drafting a specific technical and commercial proposal.
• Attain and maintain deep product and application knowledge of products and services for the assigned Product Portfolio.
• Support and provide application engineering training for internal resources and customers.
• Monitor the competitors' activities in terms of product and technical solutions.
• Collaborate in the process of designing and developing new products together with Habasit Group R&D, advising the technical requirements of customer requests, and the quantities required according to market analysis and sales forecasts.
• Support the Sales Force during visits to customers and in the project developments.
• Provide phone and field technical support to customers.
• Responsible for the assigned Product Portfolio (phase is, phase out, price positioning, stock policy, legal control, and all master data activities).
• Manage the price positioning of the assigned Product Portfolio and define special price positioning/campaign for a specific project on customer/customer cluster/segment.
• Collaborate with the Supply Chain for the definition of product stock policy.
• Responsible for the Sales Release activities of new products (plan and propose the most appropriate policies and actions for the launch of a new product, identifying strategies for promotion, advertising, and cost control).
• Ensure the preparation of fairs, promotional events, and products/company presentations.
• Support Customer Care in the offer/order technical and commercial uploading, and in case of non-standard requests, activate all Functions (local and HQ).
• If necessary, prepares the technical drawings of both the products and the accessories (both for the customer and for the fabrication units.

Education and experience

• Degree in Engineering (Mechanical, Aeronautical, and Engineering of plastic materials is preferred, or equivalent).
• Prior experience of 2/3 years in the design of machines or product management activities is a plus.

Personal characteristics

• Strong link to Habasit Core Values paired with resilience and results-orientation.
• Service orientation (strong internal & external service orientation and hands-on mentality).
• High flexibility and strong collaboration abilities.
• Focus on high quality, proper prioritization and delivery on time.
• Exceptional communication and interpersonal skills.